Writing is just 10% of job involved. Most of work, 90%, comes in when it comes to getting people to know about your ebook. Like any other business, marketing is 90% of job. Fortunately, it is extremely easy and affordable to market books and ebooks if you know exactly what to do.

Only a small percentage of all books published are sold in book shops! Yes, vast majority of books and ebooks are sold outside of bookshops! This is probably most surprising thing to new authors. So where are they sold? Well, they are sold in dozens of places, including:

Online Book clubs Corporations Book clubs Associations and foundations Retail outlets Specialty shops Direct mail Catalogs Libraries In cross-promotions In incentives marketplace Packaged together with complimentary products And dozens of other places!

However, getting reviews by top reviewers and press is single most cost effective and powerful way of getting sales for your books and ebooks. First of all, reviews will get you publicity and drive retail and wholesale sales your way. Also, when you do get reviews, quote those reviews on your book cover, your web site, your press releases, your sales materials, when you ask for more reviews, and whenever you tell people about your book orally or in print. Reviews greatly increase your book sales by increasing confidence people have in your book. People are often skeptical and will not trust you straight away until they see that many people already do trust you and your work. Reviews in press also get you plenty of publicity. And finally, most wholesalers and libraries depend on reviews to figure out what books they shall buy. So use reviews and testimonials extensively!

But don’t stop there. There are hundreds of places and ways you can sell your book. For many books, bookstores only account for less than 10% of their sales. Yes, even best-sellers! Publishing a book truly makes you into a marketing expert because you simply have to sell, sell, sell. But worry not, for it is easy. Be willing to learn from people who know how to sell books and you will find it easy. Fortunately, there is plenty of material out there that shows you exactly how to sell books. Get into it! it could be best thing you have done for yourself recently!

#3 - IS THERE A FREE TRIAL DOWNLOAD?

Look for a free trial download of one or two chapters from ebook. This is a very good sign of author's confidence in product and your opportunity to get a glimpse of what you'll be getting with full "paid-for" version.

Always use this option if available. You can tell a lot about ebook and quality of content by reading a single chapter. A free trial download generally comes with a table-of-contents, too. Here you'll get an idea if ebook is going to deliver MORE or LESS than what you expect for price.

#4 - WATCH FOR THOSE "USE-IT-FOR-A-FULL-YEAR" GUARANTEES

Contrary to what you might believe, a LONG guarantee period usually signals lower quality.

Think about it. Do you remember what you purchased a year ago? This type of guarantee can lull you out of a sense of urgency to evaluate your purchase. The author is likely hoping you will "download-it-and-forget-it".

I have much more confidence in my ebook purchases when there is a simple 30 day "no questions asked" money back guarantee. It signals to me that author is confident that I will be a satisfied customer.

#5 - "YOU GET WHAT YOU PAY FOR" DOESN'T ALWAYS APPLY

Ebooks literally cost next to nothing to produce and deliver. Therefore, prices of digital products are determined strictly from perceived value. And perceived value is directly related to good (or bad) sales copy.

Do a little research on author. Many times you will find that content of author's newest ebook is no more than a collection of articles posted for FREE at his web site only re-written in a little more detail.

Think twice before you shell out $97.00 plus for an ebook. With current ebook craze you RARELY get what you pay for.

#6 - ALWAYS, ALWAYS, ALWAYS DEMAND VALUE

Is there a "no questions asked" money back guarantee? If there is, and you DON'T find a value that meets or exceeds price you paid, USE IT!

Unfortunately, this "make-a-quick-buck" craze gives a black-eye to quality-conscious ebook publishers and their affiliate programs. By demanding quality we may eventually see an end to current tide of low value ebooks.