What ever happened to 'information super-highway'? Sadly, I think this highlights a sign of our times - something for nothing (enter a few keywords, click & send, then wait for checks to arrive) - quick buck mentality.

Again, don't get me wrong... most of these programs and techniques are good and useful - but I think they are being used inappropriately. I come back to point I made about real reason for people coming online in first place - they want data, facts, advice, knowledge. It's no coincidence that internet was often referred to as 'information super-highway'!

So let's get back to giving our customers - our website visitors - what they came for. By all means use Directory Generator or Traffic Equaliser if you must, and - yes - I highly endorse 'blog and ping' principal, but use them for creation and submission of content-rich sites people are going to come back to again and again. That way we will all get what we want - searchers get their information, search engines get relevant listings, AdWords advertisers get quality click-thru's, and webmasters get genuine visitors who'll be more predisposed to opening their wallet!

=================================================== Article written by Rudi Ashdown and first posted at www.whywebsiteswork.com/articles. To learn more about 'blog and ping' technique, check out these blog & ping video tutorials. ===================================================

Third question: How are your products or services doing? Analyze your products. Are they doing great in market? Do they need full blast advertising? On perspective of customers, do your products give reasonable guarantee? Is it affordable for market? Why will they buy from you? We know for a fact that there are certain factors that customers look into before purchasing or contracting. These factors include quality, affordable price and guarantee. If all these three are met expect that rocket will zoom at its fastest rate.

Lastly, you can ask yourself how you will promote your business. Use a medium or media. If in case you found out that your products or services need a lift, try comprehensive power of media. You can select medium most appropriate and influential for your target market.

Another thing that you can do is to acknowledge other marketing strategies. Promotional items can be resorted to. Promotional items can do marketing without extra cost on your part. People use them and by using them they become exposed more individuals.

Whatever strategy you use, whichever medium you use, it is crucial to have in mind an estimated result from each promotion. You can also hire a marketing consultant to help you reduce advertising costs without damaging expected results.