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Subheadings, bold, bullets, and small paragraphs are all excellent techniques to get this done.
Navigation Bars Left hand or top navigation are easiest for web users. Almost every site on web uses one of them or a combination of both.
If you add a right handed navigated bar, you will stand out. However, you must consider goal of your website. Are you trying to stand out or are you trying to provide good information and get more sales?
A right handed navigation can lead to frustration so if you insist on using one, make it prominent and use it consistently on your site.
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