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2. Include sub points in order of importance: Keep sub points simple and only cover a few of most important ideas. For ads, sub points should be very brief, but for websites there is room to be more prolific. If there are many points that need to be made on website, include them, so long as they are imperative to what you are trying to communicate.
3. Don't over-design: Also like a great work of art, good design includes only things that need to be there. I'm sure you've been to sites that are so packed with content, graphics, and pictures all laid out on a gaudy background, that your eyes can't stay focused on one thing.
Remember, good details add to overall effect, they never detract from it. If you have so much going on in your site or ad that people don't know where to look first, they will stop looking, period.
A good design should help viewer to focus and understand what you are trying to communicate. If you keep your designs simple and follow a few basic rules, your viewer will have no problem understanding what is going on in your site or ad. Good design for websites and ads are like great works of art in many ways; however, they are unlike great works of art in that you don't want people to be confused by them.
See Keegan Michaels' top ways to promote your website and business at DrNunley's http://AffiliateTeacher.com Also get his free tips on earning with affiliate programs. Reach Keegan at email@example.com or 801-328-9006.