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Once your form is set up you can get it to send any email addresses either to you or to a newsletter server. If cgi script sends YOU form details you will have to manually copy and paste details into a mailing list.
However you can automate this by sending details to a newsletter server where visitors can subscribe and unsubscribe automatically. Automation of your newsletter management will save you time and let you concentrate on promotion and marketing.
Threre are a number of sites on web which will let you start off your own mailing list such as ListBot, eGroups, and Topica. However you will also have to display their ads on your newsletter and sometimes there are delays in sending out your newsletter because of number of free users. The above services are largely used for discussion groups so always have heavy traffic.
However if you want more control over your newsletter, you can get an excellent free script called MailMachine from Mike'sWorld. This gives your mailing list a bit more class, and you can be more certain that your newsletter is reaching your subscribers on time. You can send your newsletters out from admin login via web.
If you need an easy solution to handle your newsletter you can go one step further and get ROIBOT newsletter server. This is a complete solution that can personalise your newsletter, allow you to schedule it to go out to your mailing lists even when you are away, and cost is minimal. You can also have an unlimited number of lists of any size.
You can get HTML code needed for a form and links to scripts mentioned above from our website - http://www.TheWebsEye.com/newsletters.htm
The next step is to publish your newsletter. You need to keep track of what you have written and when you published it.
You also need to format it to between 55 or 65 characters a line BECAUSE: a) it is easier to read short lines b)many people set their email programs to read only 65 characters so if you wrote your newsletter with 80 characters, lines would appear broken.
There is an excellent free application called eZine Assistant that will do all this for you. Ezine assistant can be downloaded free from our downloads gateway - http://www.TheWebsEye.com/downloads.htm.
Now you are ready to roll. Simply cut and paste your newsletter from your eZine Assistant or other text editor into online form on your website and send it out to your mailing list.
Richard Igoe is the owner of http://TheWebsEye.com, a resource center providing valuable free tools for website design, promotion and marketing.