3.Ensure image is high quality. When you compress it or reduce actual size of photograph be sure not to loose image quality, there is excellent software available for this process and most of you will have it already installed on your computer. If you are unsure, copy image to disc and send it to company you are advertising with so they can adjust it keeping quality high (most good companies will do this for you).

4.Consider having a small professional portfolio of images created. They can be used many times for internet, brochures and other promotional applications. If you divided cost against uses and potential increase in bookings it becomes a realistic cost.

5.Compare what you have created to photographs already listed on advertising site of your choice, ask yourself “Would I stay there” if you would then is your photograph of equal quality? Has it got impact required to make people look more closely? Answer honestly.

If you follow these basic guidelines then your chance of success is greatly improved and your investment in time will be rewarded. Online holiday advertising is growing and some thought and planning will help to make your business a success.