There is an interesting commercial on television that deals with advanced networking capabilities that will allow inter-office and inter- branch communications. The president of company comes up to resident computer programmer and asks him to justify expense using less than 10 words. The programmer stops for about 10 seconds and answers that bottom line will be improved by 15% in less than one year. It was very simple, short and straight to point. There was no technical jargon, bafflegab or technical rhetoric. The justification for added expense was in explanation. The commercial was extremely effective because it showed that, despite complexity of business applications, solutions are very straightforward and simple.

When discussing computers or web-sites one can read about "incorporating CSS, DHTML, Flash, Shockwave, VRML, Java into your site, plus by using SQL/mySQL, php3, ASP, javascript can add ability to collate customer database information and add e-commerce abilities."

Translated this means that "you can incorporate amazing multi-media and interactivity into your site, plus by using our highly skilled team we can make it easy for you to see who your customers are, plus allow them to order your products on-line".

In same way when selling equipment you can advertise that you can purchase a "12.1 active matrix laptop, 16+colours, with an AGP graphics controller, and a 2.5 MB of SGRAM video memory! What's more - it includes L2 Cache running at full clock speed, plus TWO extra PCMCIA slots so you can add a modem for instant Internet gaming!"

Again this can be translated into "Purchase our amazing laptop with brilliant colours, and exceptionally smooth graphics for playing games. What's more- it can include extra memory to run games extremely fast, plus you can add extra functions such as a modem to connect to Internet where you can play against other people."

There willl alway be room for technical jargon for individual who wants it. After purchaser has been attracted to product by gaining a straight-forward understanding of its capabilities, then, if he desires it, technical capabilities can be covered by referring to specifications. Technical jargon, or statistical specifications, are not necessary to sell capabilities of a product or a service, but only to explain it and to validate any claims that have been made.

Stop! Note "by time you finish reading..." is ALSO from this priceless new bag of tricks!

Can you see why I'm so excited?

As you get and then study every word of this book you will become amazed at how easy it will be for you to start writing your own hypnotic material.

(I can't resist. "As you study every word of this book you will become..." is also swiped from this collection. This is becoming way too easy.)

But let me confess something: (Yes. "Let me confess..." is a hypnotic phrase.)

When Larry Dotson, primary author of this new ebook, wrote to me and said he compiled this material, I was angry. ("I was angry..." is from this collection, too.)

*I* wanted to be author of these gems. I even offered to help add more gems to package if Larry would let me be co-author. He agreed, but I could barely think of anything to add! Larry already did most of work---and did it very well! The further you read into his collection, more you will realize why professional copywriters always have "swipe files." They use them for inspiration. In this case, Larry has done ALL leg work for you.

("The further you read into this..." is from his swipe file.)

Remember when you were in high school, and you cheated to get a passing grade? Admit it. You did, at least once. Well, this collection is your cheat-cheat.

("Remember when you were in high school..." is swiped from this book, too. Do you see how easy it is to write with this collection at hand? It's so easy I feel silly accepting money for writing material like this for clients. But not THAT silly.)

Have you noticed yet that I began with no idea of how to write this article and now, with help of Larry's collection, have written a very interesting and maybe even hypnotic piece?

("Have you noticed yet that..." is from this fantastic swipe file, too.)

So here you are. You're holding dynamite. Do you light it and throw it in a field to watch dirt blow up, or do you light it and throw it where you know lay hidden gold?

FACT: The choice is yours.

See a hypnotic sales letter for "Hypnotic Writer's Swipe File" ebook at: http://www.HypnoticWritingSwipeFile.com

("FACT" is swiped, too.)

Go forth and profit.

Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, the Hypnotic Writer's Swipe File is a collection of over 1,550 copywriting gems that took him years to compile. Click here to learn more. http://www.roibot.com/tk_hwsf.cgi?hwsfartnl