It really doesn't matter what business you are in. An investment banking firm can benefit from same strategy.

Here's reason. The major search engines want to index high quality information. A site about what a person can buy from you doesn't make that cut but a site with an article about how to cast in windy conditions does.

In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster.

The cost of putting up a website is so low these days it's really a crime if you don't come up with about 10 reasons to have multiple sites.

Think of it this way. You need one site that presells and one site that sells. If this strategy even remotely makes sense to you then there is a book you should read today! It's called Make Your Site Sell. Go see for yourself

Chances are, right now you’re thinking, “How am I going to fit it all in?”. Well, that’s where your writing skills come in. Choose your words very carefully…

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do same thing. It’s a level playing field, but there are a lot of players. It’s important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It’s all in words…

8 More Reasons to Write for Your Audience… There are approximately 550 billion documents on web Every day another 7 million are added Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001) Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998) Helpful content develops site loyalty. The average person visits no more than 19 websites in entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001) 79% of users scan read when online (Sun Microsystems, 1998) Information gathering is most common use of Internet - 73% (American Express survey, 2000) 48% of people use Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.