But as we soon learn by end of film, even most advanced high tech training techniques in world cannot compete or win against a strong will, a strong drive, a strong fire in soul.

Yes, once again, Rocky is victor!

The movie's message profoundly speaks to business world as well. A very wise mentor to whom I am most grateful once said to me:

//////////////////////////////////////////////// 390% OF SUCCESS IN BUSINESS IS KNOWING YOUR COMPELLING ‘WHY1, 10% is knowing ‘how1.2 ////////////////////////////////////////////////

Yet, in my experience as a business coach, I have found that at most 10% of all business owners truly know or act on their compelling 3why.2 Those who do know their compelling 3why2 often go astray in their daily routine or 3trade their passion for glory.2 Is it any wonder why only 10% of all businesses survive after five years?

It is our compelling 3why2 that gets us through most challenging of times, keeps us on track, and fuels our businesses to unimaginable heights --- against greatest of odds. The fire within can never die; it can only be extinguished. Your ultimate business destiny depends on keeping that fire alive. COACH'S RECOMMENDED ACTION: If your business is struggling, stuck, or prospering but has lost its sense of purpose or drive, take time and ask yourself: Where have you 3traded your passion for glory?2 Have you 3lost your grip on dreams of past?2 How are you 3fighting to keep your ‘why1 alive?2

------------------------------------------------- Denise Corcoran is a Master Business Coach, Strategic Consultant and Breakthrough Catalyst. Take your business to next level! Subscribe to our premiere business success ezine - THE EMPOWERED BUSINESS (TM) - and learn mindset, strategy and performance principles of superior businesses. BONUS: FREE teleclass offer to new subscribers. Details in Welcome Letter. To subscribe, send a blank email to: Empowered_Biz-subscribe@topica.com. ----------------------------------------

Let's say that you have a passion for gardening. Now, let's narrow that down to vegetable gardening. Let's say that you have had a garden in your back yard every year for 10 years. What have you learned about it? When is best time to plant green beans? What are best conditions to help them thrive? What brand of seeds have you found to be best? What do you do to soil in winter to get it ready for planting? How can you grow a garden in a limited space--ie if you live in an apartment? As you can see, options are unlimited.

Let's say you enjoy making dolls. Where do you find materials that are reasonable, yet quality materials? How long does it take to complete a doll? Where & how do you market your dolls? What are easiest dolls to make? How much can you charge for dolls?

You see what I mean here. Once you decide what you want to do, sit down & ask yourself some questions about your project. These are things that you build your site around.

Mix affiliate programs into your site. For instance, if you chose doll site, partner with sites or companies that sell materials for dolls or doll bodies. You could even make up your own kits to make a doll and sell them. Ex--put in material needed to make doll, doll body, plus any accessories to go with outfit and sell them as kits.

If you choose a gardening site, you could partner with a seed company or a company that sells tools to work in garden with. These companies don't have to be on internet. Look in your yellow pages. Find a small business and send them a letter about your site and tell them that you would like to sell their product on your site because your site is related to their product and you feel that it would benefit both of you and why. Give them a phone number where they can reach you to discuss details. Keep a log of who you sent letters to--why and date they were sent. If they contact you, write down results. If you aren't contacted in a reasonable length of time, call company and ask to speak to owner, manager or anyone in charge. Ask them if they received your corespondence and if they have had a chance to review information? If not, explain your web site to them--"Briefly" and what you are proposing. Remember, they have a business to run. Be brief and to point. Write down response.

Remember: There is a market out there for everything and anything!