1. Create An Impressive Title.

Your Title can make or break you. Stress Your Benefits and use Action Words. Benefits will sell your product or service. Will it save them money? Save them time? Make their life easier?

Forget about describing your product or service. Instead, stress what your product or service will do for your prospects.

Use Action Words to capture their attention and entice them to respond immediately. Offer something free in your ad copy. It'll often tip balance between a response and no response.

For a FREE list of Action Words to make use of in your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org

2. Keep It Short.

Do NOT try to sell anything from your Solo Ad copy except enticement of your potential customers to request more detailed information or to visit your web site.

The shorter your ad copy, more likely it will get read and responded. Use a maximum of 5 lines of text.

3. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy.

Also include your URL in ad copy but adding your email address gives those responding to your ad option of using what works best for them.

Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email.

Make use of a good Auto-Responder service to deliver your sales message - instantly. For a FREE list of services send: mailto:freeautoresp@emailexchange.org

Follow these few tips and your Solo Will bring you successful results and excellent response rates.

The first group couldn't care less if you send them multiple email addresses on a frequent basis - they never see ads. Their software automatically collects your email address, checks for duplicates, and adds it to their file.

The second group however, and all newsletters published on a regular basis that allow free ads, are a different story. When they receive ads, each one is checked manually. They usually only permit one ad per cycle, and if you submit 7-12 ads a day, you will quickly overwhelm their processing capabilities. To them, this is spamming. Their only recourse is to "fight fire with fire". What they do is automatically filter out ads submitted using this type of software. They will never see your ad submissions.

So what does this automatic submission software do for o you. In first example, your ads might have a useful life measured in minutes. In second case your ads are "blocked" from sites that will produce your best results.

Once you are blocked (depending on how they do it) you may never be able to submit ads to these quality sites again - even if you do it manually. Some block at email address level. Once an address is blocked, their filters will automatically delete your incoming email, whether it is an ad or not.

Maybe that automatic submission software isn't best hundred bucks you could ever spend.