1. Create An Impressive Title.

Your Title can make or break you. Stress Your Benefits and use Action Words. Benefits will sell your product or service. Will it save them money? Save them time? Make their life easier?

Forget about describing your product or service. Instead, stress what your product or service will do for your prospects.

Use Action Words to capture their attention and entice them to respond immediately. Offer something free in your ad copy. It'll often tip balance between a response and no response.

For a FREE list of Action Words to make use of in your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org

2. Keep It Short.

Do NOT try to sell anything from your Solo Ad copy except enticement of your potential customers to request more detailed information or to visit your web site.

The shorter your ad copy, more likely it will get read and responded. Use a maximum of 5 lines of text.

3. ALWAYS Include An Email Contact.

My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy.

Also include your URL in ad copy but adding your email address gives those responding to your ad option of using what works best for them.

Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email.

Make use of a good Auto-Responder service to deliver your sales message - instantly. For a FREE list of services send: mailto:freeautoresp@emailexchange.org

Follow these few tips and your Solo Will bring you successful results and excellent response rates.

Access a FREE List of Newsletter and E-zine Directories at: mailto:ezine_dir@emailexchange.org

Visit Directories on this FREE list, which are like Search Engines specifically for online publications, and look for your target market under subject most likely to be of interest to your prospects.

All total, Directories on list probably house over 20,000 different online publications from which you may choose.

3. Work Your Leads.

Respond to initial inquiry for more information. Then make certain to follow-up that lead with another message, usually several days after first contact.

Considering making use of a FREE Auto-Responder service that will help you to automate process of follow-up.

For a FREE list of FREE Auto-Responder Services send to: mailto:freeautoresp@emailexchange.org

Keep in constant and continuous contact with your leads but do not become a pest about it. Daily contact without first having some additional contact from your prospect would be too much. Allow them time to review your info.

However, a once-a-week message may work perfectly to keep your offer fresh in their minds and is exactly what you need to do to close that first sale with your prospect.

Follow these few tips and it will vastly improve your rate of success to turn cold prospects into new customers.