* Use them POLITELY. On EXIT only, and in one place. The reason? Well, how responsive are you when someone is continually in your face trying to sell you something?

The use of multiple Popups translates into "I'm desperate." This is not best message if you're serious about doing business online, long term. Also, set Popup for first visit only.

* Use them POLITELY for additional traffic generation. EXIT only.

There are many creation-of-POPup options. One of my favorites can be found at CodeLifter, which has all bells and whistles you'll ever need...

CodeLifter: http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/

CodeLifter offers a free demo. Purchase price, a mere $20.00.

There are plenty of free online pop up generators that'll design pop ups to any size and specification.

Here are a few:

http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html Scroll down to link that says "Tip - Window Maker" This Popup activates when someone hovers their mouse over a link on a page.

http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/ Pop Up Making Wizard

AND... if you're looking for an easy script you can just cut and paste take a look at http://wsabstract.com/script/cut65.shtml

Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com

PS. Permission is granted to reprint this article. Please include all links and attributions please.)

Get your copy at: mailto:exitmarket@webpro.par32.com?subject=subscribe ___________________________________________________________

"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.

Find out what works, what doesn't... and what's worth your money." Subscribe to e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe ___________________________________________________________

Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.

Why a fridge magnet and not a bedroom closet magnet?

Well, it's simple. Everybody in household goes to fridge many times a day. The magnet becomes a "familiar."

3. Next. The potential customer has a problem, "I need a plumber."

They've seen Plumber's Fridge magnet many times. Repetition. It's now a familiar.

Enter human laziness... "Oh, there's that plumber's fridge magnet. I'll try them."

BINGO. New customer.

___________________________________________________________

Now, HERE'S HOW THIS SAME PROCESS WORKS ONline.

1. Person A has a problem. They search for a solution online, or come across a site through a variety of other methods (links, ads etc.)

2. The site interests them. It may well solve an existing or future problem for them, so they bookmark site in their favorites. They fully intend to come back to site later... "when they are not busy."

However, as they don't see this bookmark regularly it doesn't become a familiar. It fades from memory... "where was that site about...?"

SOLUTION..

TURN your site into an electronic FRIDGE magnet by using a simple, yet sophisticated stickiness system to get your "Ad" onto their desktop.

You then become a familiar, and when that customer is ready for your particular web solution they'll contact you first.

SYAS (See You Again Software) has 3 very cool stickiness systems that focus on claiming that desktop for you. You can get a FREE trial here.

http://hyperTracker.com/go/WEBpro1/SYAS/

Kenneth Doyle - e*Analyst http://www.feedyourhungrymind.com

___________________________________________________________

"If you haven't worked this out, you soon will. There's a lot of NONsense zapping around in cyber-space.

Find out what works, what doesn't... and what's worth your money." Subscribe to e*Analyst ezine - mailto:editor@webpro.par32.com?subject=subscribe ___________________________________________________________

Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and copywriting.