Written by Doug C. Grant

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Effective business writing is not literature. It requiresrepparttar application of common sense rules and easily learned techniques.

You start withrepparttar 129868 basic business writing formula...attention, interest, action. Although I don't promote formula writing, every imcom MUST include these basic steps to succeed.


Every working day, countless imcoms are distributed with openings that say nothing. It's as thoughrepparttar 129869 writer is thinking, "Hey, I wrote this wonderful imcom so, of course, it will be read."

The reality is that an imcom has only two to three seconds to begin communicating. If it fails to grab a foothold onrepparttar 129870 target's attention immediately, it is either trashed, put on a 'read whenever' pile or quickly scanned and instantly forgotten.


Business people often equate interest to length. "People just don't read long imcoms," I am told. No,repparttar 129871 truth is people don't read boring imcoms.

I have read two paragraph imcoms that were too long. I have also read multi-page imcoms that were just right. The difference was content.

Remember, you can never bore anyone into reading anything!


The action desired might be a budget approval, acceptance of an idea or program, go-ahead on a project...whatever. However, too often, this action is never motivated or even asked for. The imcom simply shrivels up and dies atrepparttar 129872 end. Sometimesrepparttar 129873 imcom writer assumes a certain action will be taken. Or,repparttar 129874 writer is afraid of appearing too pushy. Actuallyrepparttar 129875 reverse is true. A strong close suggests thatrepparttar 129876 writer is in control, decisive and self-confident.


Do they present you as an organized, intelligent and knowledgeable business person or employee? If not, you can do something about it. Becoming a power writer is neither difficult nor time consuming. It primarily involves a commitment to begin. You'll be stepping out ahead of a lot of other people if you make that commitment today. Discovering ways to impress when you express can put you months, even years, ahead on your career path.

Doug C. Grant is the author of ‘HOW TO MOVE FROM CUBICLE TO CORNER OFFICE WITH THE SECRETS OF POWER WRITING. A FREE preview plus details on receiving a no-cost Blue Pencil Edit for one of your own imcoms is available by e-mailing: mailto:edit@newbieclub.com

A Winning Web Site Requires Winning Words

Written by Oscar Bruce

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Onlyrepparttar right words can generate profits in any endeavor. Graphics can't get it done. Dazzling colors will not. Only moving and inspiring words can accomplish that mission.

You may have magical powers when you sell your ideas in person. Sure you can charm a dog off a meat wagon, personally. But, you are not there. Your ad's message rests entirely onrepparttar 129867 tone, color, and flavor ofrepparttar 129868 language. The words and phrases must carry your message, without benefit of your compelling presence. You can't rely on your great smile, or your winning body language. Only your Web site's words will tellrepparttar 129869 world who you are, what you do.

Expand your inventory of words and expressions to use with promotional materials, also in your personal conversations.

Oscar Bruce helps people upgrade their conversation skills. His books are considered the field-manuals for getting through life unscathed & undefeated. He freely shares many useful techniques at http://www.oscarbruce.com You can also write to_ High Profile PO Box 725, Burnet TX 78611 Phone 512-715-0157

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