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3. Don't offer an article on spec.
4. Never apologize or give a lame reason for wanting to write your article.
5. Don't even think about querying by phone.
And If You're An Amateur, Don't Give Yourself Away! ---------------------------------------------------
If you've never been published before, Wood warns you shouldn't mention it in your query letter.
"You must never give
appearance that you are a beginner or an amateur," he says. "If you present yourself in a professional manner,
editor can only assume you're a pro and will treat you like one.
"I have given many assignments over
years to writers who I thought were seasoned pros and then found out later that they were just starting out," he continues. "That's fine. But once you let
cat out of
bag and make a slip of
pen ('This is my first query to a magazine'), it's an automatic rejection. Few editors will knowingly work with beginners.
"If you have been published before, but only to small newsletters or church flyers or local newspapers, do not mention this or attach such clips," he adds.
The Query-able Stuff --------------------
You don't need to query every idea you think is publishable.
"The only articles that do not and should not require a query are humor, essays, poems, short fiction, and puzzles/games. These particular types of pieces are subjective and cannot be assigned; you simply have to write them and send them in," Wood says.
Shotgun Querying and
Waiting Game -------------------------------------
So, is it acceptable to send multiple queries on
same subject? Wood says yes.
"Shotgun
sucker to as many editors as you can. You're
writer; you're
one who has to pay your bills while waiting (sometimes for months) to hear back from each publication," Wood explains. "Editors are notorious for not replying at all--even if you include an SASE. The obvious exception would be an idea that is focused to a particular magazine; in that case you should only send it to that place. But that doesn't mean you couldn't rewrite it and refocus
same general idea to several different similar magazines and send them all out at
same time.
"One lesson I've learned: Do not mention that your query is a simultaneous submission," John advises. He once thought it was necessary until one editor got offended and rejected his query. That editor, according to Wood, only wanted articles "specifically tailored to my magazine."
"My idea was a unique travel idea that was certainly appropriate to his publication, but to many others as well," Wood explains.
After shotgunning your idea to as many editors as possible, it's time for you to wait it out.
"Wait about a month, then follow-up by e-mail," he advises. "Never phone unless you've worked with
editor before. If still no response, assume it's a reject and move on."
10 Specific Advice to Help You Get Your Query Letter Accepted (and Make You a Published Author Eventually) -------------------------------------------------------------
Wood sums it up:
1. Be professional. Make sure every letter is error-free, is addressed to
right editor, and includes a SASE.
2. Be new. Offer a fresh idea and set it off with a centered, boldfaced head and subhead.
3. Be provocative. Pull
reader in with a stunning lead.
4. Be creative. Lay out your letter in a unique way and show your writing style. Don't write formally! Write
way you talk, write in your own voice. You have only one chance to impress
editor. If you go down, go down in flames, baby.
5. Be focused. Narrow your story angle as much as you can. 6. Be customized. Slant your idea to each individual publication as much as you can.
7. Be multifaceted. Give each editor more than one reason to say yes: Offer more than one place for your article, more than one thing to peg it to, more than one way to structure it, and more than one element to accompany it.
8. Be realistic. Instill confidence that you're reliable and your project is doable.
9. Be qualified. Include appropriate clips, credits, and qualifications.
10. Be passionate. Show enthusiasm for your project.
Copyright 2001-2002 Shery Ma Belle Arrieta mailto:publisher@ewritersplace.com

In April/May 2000, Shery established The e-Writer's Place, a comprehensive site for writers of all ages & levels. This May, this multi-awarded Web site enters its third year on the Web. Visit http://ewritersplace.com/anniversarysale.html for a 2-for-1 sale on e-books and special reports for writers.