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Newspapers are written for people in a hurry. So is a website. Thus pattern of turning to an inner page to finish an article begun on first page, compares in some ways to clicking off your home page to another for further information. Then clicking back.
If your home page is cluttered with graphics and/or ads, ponder some before deciding to leave them. The front page of a newspaper is all about easy reading and drawing people into inner pages. There are no ads and photos are minimal. This is a great formula for your home page as well.
As with a newspaper, you fire your biggest guns on your home page. Thus your inner pages will have to make do with lesser benefits, unless a neat way can be found to restate originals. Newspapers to a very good job with their inner pages. We would all do well to follow suit.
Print And Competition
Competition in print media is awesome. Of all forms, newspapers seem to face greatest challenge. All find it difficult to make profits. And indirect competition through books and magazines adds to woes. Television steals newspaper readers by millions.
Publishers struggle with this burden every day. They must continue to beat competition or go broke. There is no option but to seek to put out a better paper today than was produced yesterday.
Is The Web Less Competitive?
There are some who would argue it is less competitive, but I'm not one of them. With flood of existing business expanding to Web, I feel competition is increasing at an awesome and increasing rate. And I see no end in sight.
As webmasters, though, we do have one distinct advantage over newspapers - We don't have to do it every day. A newspaper is history tomorrow. We hope our websites have a somewhat longer span. On other hand, we best get it right, and make some changes now and then to keep it that way.
Every time I see a newspaper headline that grabs at me, it reminds of my website. Mentally I begin yet another review of my headlines, content and format. I continue to learn a lot from newspapers about grabbing and holding attention. It might work for you as well.
Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:firstname.lastname@example.org Web marketing and consulting since 1993 Site: Phone: 209-742-6349