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Granted, Neiman-Marcus is an upper-end retailer and it is inconceivable for you or me to offer anything to compare with what they are doing for their loyal customers.
The point is... what are you doing to bring your customer back?
Your new customer will receive a thank-you confirmation electronically which will probably contain other URLs to your other programs or products. Correct? But what else?
Right now you have perfect opportunity to send a very personal email to that new customer. You may be thinking "I don't have time to send out personal emails after every sale." Well, you can't afford not to. The next merchant will if you don't, and that's merchant who will gain a loyal customer.
Offer your new customer your personal assistance and attention after sale. Give them all of your contact information: email, phone number and address. Also, let them know that you have a "complimentary gift" for them as a "thank-you" for their purchase. Try to avoid word "free." This word seems to have lost it's power due to its being used in almost every ad on Internet.
When you offer to give personal assistance to your customer, make sure you are available during certain business hours. Answer your emails as quickly as possible. An immediate response is impressive and creates trust.
"Once you have your customer's trust, you have won most valuable prize in business."
"Care for your customer and they will return..."
Markay Vallario publishes "Scientific Internet Advertising" Claude Hopkins and Terry Dean. Visit: http://www.01-advertising.com Markay also owns Markam Designs: Web design and hosting, domain registration, advertising assistance and more. Visit: http://www.markamdesigns.com