Written by Bob McElwain

Continued from page 1

Remember there is no such thing as a dumb question. But we've all seen and heard loads of dumb answers. Be sure yours do not fall into this category. It's just plain bad business.

If you have been careless with your email, and have been breaking any ofrepparttar above rules, begin following them now. It can do wonders for your bottom line.

Simple Rules That Matter

As spam is an ever increasing problem for most, be sure your message stands out clearly.

> Use your name inrepparttar 109604 From field, followed by your email address in angle brackets. Bob Jones

> Be surerepparttar 109605 first three words inrepparttar 109606 Subject field get right torepparttar 109607 point. Oftenrepparttar 109608 full subject is not visible.

> Address your message to a name. If you don't know it, visitrepparttar 109609 site. Ifrepparttar 109610 recipient does not see their name, they may not even openrepparttar 109611 message.

> Get torepparttar 109612 point inrepparttar 109613 first line ofrepparttar 109614 message. Even a busy reader who doesn't recognizerepparttar 109615 name or doesn't findrepparttar 109616 subject revealing, may readrepparttar 109617 first line. But that's as far as he or she is going to go, unless you have grabbed attention.

Sig Files

If you're not using signature files, start now. They can draw visitors like crazy. In fact create several. Appendrepparttar 109618 one most appropriate torepparttar 109619 end ofrepparttar 109620 current message. Both Pegasus and Eudora do a fine job in this.

Writing Skills

If you are weak in this area, you have only two choices. Outsourcerepparttar 109621 task (which can be expensive) or figure a way to handle it. Content of an email message may matter more than that on your site, for it's personally directed.

What works for many is to create boilerplate. Answers to commonly asked questions prepared ahead of time. Create a complete answer acceptable for each question you have seen repeatedly. Include more information than most will need. That is, try to anticipate all possible twists people may add torepparttar 109622 question. Ask a friend to edit for you. Or pay a pro.

Then tuck it away into a .TXT file, to be copied as needed in a reply. Or use a program such as ClipMate. It greatly simplifies this task.

You may need to add or edit a bit to get your prepared text to really fitrepparttar 109623 wayrepparttar 109624 question was asked. But with practice, this is not difficult. One approach is to give a simple, brief answer torepparttar 109625 question asked. Then add, "I've appended further information."

Put Email To Work For You Now

Email is a revolutionary tool. A grand leap ahead in communications. But "communicate" has two sides to it. You need to accurately state your message. Andrepparttar 109626 person who receives it needs to understand it. Quickly and easily. Else there is no communication, and no point in having sent it inrepparttar 109627 first place.

While some big outfits can afford to ignore email, a small business can not. Handling email effectively is fundamental to online success. Few succeed without embracing this need. The potential value of a single hit is simply too great. You can't afford to toss even one opportunity aside.

Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now!

7 Key Email Marketing Tactics

Written by Dan Thies

Continued from page 1

Tactic Five: Build Your Own Mailing List. One ofrepparttar most important parts of our strategy is to build your own opt-in list of customers and prospects. Over time, this list will become a serious source of revenue, and a vital strategic asset for your business. It costs little or nothing to mail to your own list, and sharing your knowledge through a newsletter will help you build a loyal following.

Tactic Six: Never Stop Testing. You should always be testing, making small changes to your ad, your offer, your website, maybe evenrepparttar 109603 price of your product, to findrepparttar 109604 right combination. It's not uncommon to double or triplerepparttar 109605 total conversion rate overrepparttar 109606 course of a 3-month email marketing campaign. Little gains add up to big profits over time.

Tactic Seven: Offer A Well Targeted Bonus For Responses. It's often helpful to offer a free bonus in your e-zine ads, as an incentive to respond. Be mindful of what you're offering, though. After all, if you give away $10,000 anyone will respond. Onrepparttar 109607 other hand, an offer of free Palm Pilot software will only attract people who own Palm Pilots. Use your bonus to targetrepparttar 109608 people you want to respond.

While these seven tactics are a good starting point, it's impossible to reduce email marketing to a single 600-word article. A good starting point for more information isrepparttar 109609 guide, at

I wish you success.

Dan Thies has been helping his clients (and friends) promote their web sites since 1996, and operates a successful online publishing business. His latest book, "Search Engine Optimization Fast Start," is available now at

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