> Be sure first three words in Subject field get right to point. Often full subject is not visible.
> Address your message to a name. If you don't know it, visit site. If recipient does not see their name, they may not even open message.
> Get to point in first line of message. Even a busy reader who doesn't recognize name or doesn't find subject revealing, may read first line. But that's as far as he or she is going to go, unless you have grabbed attention.
If you're not using signature files, start now. They can draw visitors like crazy. In fact create several. Append one most appropriate to end of current message. Both Pegasus and Eudora do a fine job in this.
If you are weak in this area, you have only two choices. Outsource task (which can be expensive) or figure a way to handle it. Content of an email message may matter more than that on your site, for it's personally directed.
What works for many is to create boilerplate. Answers to commonly asked questions prepared ahead of time. Create a complete answer acceptable for each question you have seen repeatedly. Include more information than most will need. That is, try to anticipate all possible twists people may add to question. Ask a friend to edit for you. Or pay a pro.
Then tuck it away into a .TXT file, to be copied as needed in a reply. Or use a program such as ClipMate. It greatly simplifies this task.
You may need to add or edit a bit to get your prepared text to really fit way question was asked. But with practice, this is not difficult. One approach is to give a simple, brief answer to question asked. Then add, "I've appended further information."
Put Email To Work For You Now
Email is a revolutionary tool. A grand leap ahead in communications. But "communicate" has two sides to it. You need to accurately state your message. And person who receives it needs to understand it. Quickly and easily. Else there is no communication, and no point in having sent it in first place.
While some big outfits can afford to ignore email, a small business can not. Handling email effectively is fundamental to online success. Few succeed without embracing this need. The potential value of a single hit is simply too great. You can't afford to toss even one opportunity aside.
Bob McElwain, author of "Your Path To Success" and "Secrets To A Really Successful Website." For info, see Get ANSWERS. Subscribe to "STAT News" now! mailto:email@example.com