Written by Bob McElwain

Continued from page 1

Conglomerates May Become Extinct

People have had enough of businesses concerned about their bottom line. They are becoming increasingly concerned about their own needs. They are even now turning away from those who fail to recognize this. Business success inrepparttar future will depend heavily upon effective customer support provided immediately upon request.

Conglomerates may be dinosaurs, so huge, so driven by their own inertia, they will disintegrate back intorepparttar 109088 smaller parts from which they were created. Such companies talk of customer relationships, but often do all possible to avoid any semblance of one-on-one customer support. Smaller firms can be responsive. Those who are, will outperform those who are not.

I am excited aboutrepparttar 109089 future for Cyberpreneurs. They will understand they need their customers more thanrepparttar 109090 customer needs them. Untroubled byrepparttar 109091 constraints of contemporary business practices, they will see responsiveness to customers as an essential fundamental of their business. This characteristic of itself will give them a competitive edge over large businesses that do not.

The Future Is Yours For The Taking

One by one, creative people will consider ways in which conglomerates produce and deliver products. They will then discover a way in which they can do so more effectively. The much larger company will hardly be aware ofrepparttar 109092 tiny loss in revenue. But given many such losses,repparttar 109093 bottom line will begin to erode.

Completely new business models will emerge. They will seem so right, so perfectly attuned to bothrepparttar 109094 needs of businesses and consumers, we will wonder why they did not appear much sooner.

There will be a return to a "Rural," rather than an "Urban," pattern of living, one independent of where you choose to live. In this "reversal," there will be a return to individuals being valued. Once again, as was so prior torepparttar 109095 Industrial Revolution, people will be both producer and consumer, making a significant contribution in both roles.

The Real "New World"

I continue to hearrepparttar 109096 Web is not real. That it is nothing more than herds of impulses stampeding about on copper or optical cables. What is reality? I will leave this torepparttar 109097 philosophers. But there is no question in my mind;repparttar 109098 Web is real. A new reality, at that.

You can feelrepparttar 109099 awesome power and unlimited resources surging fromrepparttar 109100 collective dynamic of millions and millions of peoplerepparttar 109101 world over. People who are real. Our interaction with each other is real, and now unlimited by national boundaries. The Web itself is but a tool. Not unlikerepparttar 109102 telephone, but magnitudes more powerful. It facilitatesrepparttar 109103 ability to interrelate, to communicate one-on-one. And we will do so in ways not yet imagined.

Welcome to today's "New World."

(Taken from "Your Path To Success" to be released in September, 2001) __________________ *"Beyondrepparttar 109104 Information Revolution" by Peter F. Drucker, "The Atlantic Monthly," Oct 1999, p47-57.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! Web marketing and consulting since 1993 Site: Phone: 209-742-6349

The Human Touch

Written by Bob Osgoodby

Continued from page 1

If you don't list proper contact information at your virtual business, you may be losing customers. Your name and e-mail address will go a long way. Even better, give them a physical address and a telephone number they can call. You may wish to have an "800" number, but you will get a lot of "tire kickers". Even if you don't give a free number, justrepparttar fact that there is a number listed goes a long way in allaying their fears.

Let your potential customers know that if they have questions, they can email you their phone number, and you will call them. Many times, they won't as all they really wanted was to know is that they are dealing with a real person.

They say a picture is worth a thousand words - consider putting your picture on your web site. This gives instant identification to your name and goes a long way in building customer confidence.

E-commerce is here to stay, butrepparttar 109087 mortality rate of "wannabes" will be high. Those that rememberrepparttar 109088 "Human Touch" will be amongrepparttar 109089 survivors.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe and place a Free Ad for your business.

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