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So web-pages with beautiful images and very groovy java-applets could destroy your chances to get contact with potential customers. And if graphics looks a little “messy” visitor get confused with purpose of your site and misses point with why you got them to visit you in first place.
The best solution would be to use a minimum of graphics that makes page load fast, and if you can make graphics emphasize content of a well written, contact creating letter you have THE sales letter.
To make your visitors interact with your site is another important difference to traditional marketing. Guest books, e-mails, order of information-letters, free samples, can be done with click of a mouse and invites to spontaneous reactions from your visitor.
Compare enormous progress to marketing that fax machine meant to sales rep. The speed of communication with clients increased enormously and whole process of marketing became more efficient at a low cost.
With internet and its possibilities of electronic, almost free transfer of information to anywhere in world, “business-world” has taken another step in interactive communication and has given more speed to sales process
So now we can interact and create a relation to our clients in a very short time, if we do it right way.
Hardworking consultant teaching e-marketing