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4. Technology. Ignore technology at your own peril. Whether it's legal or not technology will make you obsolete if you ignore it. Take one look at recording industry. They're holding on for dear life... and it's getting worse and worse for them as wireless broadband and smaller computers make sharing files easier and easier. If you did a poll of teenagers today, how many of them do you think would tell you that it was wrong for them to share files? Percentage wise... not very many, right? These are same people that will be making laws for next generation. Once a business model is obsolete, it's dead. Horse and Buggy makers don't bring in a lot of money, but automobiles are a multi-billion dollar industry.
Conclusion: Make it a point, from this day forward, actively stay on top of business developments. Read magazines, check out news sites, and read articles like this. Always keeping in mind PEST method. By watching new trends you'll not only keep your business from being blindsided by something new, you'll also be able to stay on profitable side of cutting edge without bleeding to death in process.
------------------------------------------ Aaron Colman, helping business make money online.
Web design, custom PHP scripts, MySQL databases and more.
Free e-Course: Mastering Internet Lead Generation http://www.ibasics.biz/leads ------------------------------------------
Aaron has been doing this web stuff since '95 back in the days of Gopher yore.