See two very bottom level examples.

(1)Jon Gales, owner of www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.

(2)For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.

Does it make a company commercially viable? Do not ask me. Watch it.

Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created first new and effective Ad medium in last 50 years. It’s brilliant” He says.

Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”

It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.

Google 6 year $321mn

EBay 9 year $322mn

Yahoo 10 year $260mn

Amazon 9 year $114mn

In his book “ The fortune at Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where poor are actively engaged and at same time, companies providing product and services to them are profitable.”

I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where poor are actively engaged and at same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is most awesome milestone still to reach in e-commerce to really blast off internet economy. According to Napolean Hill, you need to help common internet folk to see what internet can do for them.

Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”

By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.

In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.

Am I seem too madly in love with Google? Believe m, I am not alone.

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com.

You can access same article at Nuttymarketer.com website at :

http://www.nuttymarketer.com/green/gorilla_marketing_ecommerce1.htm

The global market for every type of product or service includes diverse cultural values. These values stem from environmental and sociological factors learned in childhood, one very good reason why we should not expect everyone in world to react or respond identically to any given marketing approach. What motivates people in one country may well do exact opposite in others. Some nationalities prefer to be informed in an educational way about products and left to make their own decisions, while others are more easily "sold" via hot buttons that inflame feelings like envy, greed or need for material things. Indeed, some cultures would be offended by mere mention of making a fortune as leading reason to buy. If they are offended, they may not read further. Few things are more annoying to a nationalist in any country than enticements to buy products, which contain references to a culture with which he does not identify.

Although millions of teenagers around world wear same brand-name clothing and footwear, listen to same music and watch same (albeit dubbed) television shows, reasons they do so and marketing that influenced their decisions to buy these goods and watch these shows were tailored to their cultures, i.e. U.S. teens who wear Nikes are likely to have been influenced more by Nike advertisements endorsed by U.S sports stars, while French Nike wearers were more likely enticed by individualistic, "Just do it" slogan.

With a move toward more globalization, copy aimed at a culture other than one you know, requires extensive research before a word is written. Every possible negative nuance, dual meaning, ambiguity or colloquial expression must be eliminated before sales copy is introduced to your market.

There Is No Substitute for First-Hand Knowledge While it's not always necessary to be in front of your client to win business, Becky Baker tells us "Many clients do want to meet you face to face initially, but once you have proven yourself as a dependable writer, they will usually be very loyal."

One thing you cannot do via web is to completely know "feel" of a country or its people. You won't fully understand scope of cultural effects and situations without having been there to see with your own eyes. For example, you can never really appreciate overcrowding and poverty until you visit a place like Mumbai, India where severe poverty is endemic.

If you are trying to convey a message to reach heart of an issue, i.e., a charity or a cause to reduce population growth, seeing problems first hand will make a difference to what you write. The same idea applies to travel writers who must visit places they write about to capture character and portray an accurate picture of destination they are selling.

To capitalize on opportunities: Be aware of growth areas that present most market potential. Research, research, research Subscribe to niche newsletters Find a good editor in your target country. Retain core values of your client's product, but adjust message to suit local market. Do not try to be "all things to all people." Concentrate your efforts on niche marketing. How many times have you seen phase "write about things you know about?" Wherever possible, go to country you are attempting to capitalize on or specialize in and take time to understand culture and people before writing for or about them. The global market is enormous. In terms of opportunities world is your oyster.