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Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for consumer to really do as title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.
Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.
In report you could suggest several real ways for people to drive a luxury car for little money. You could also list in report a resource for them to research. The resource you suggest would of course be your car dealership.
The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading report is a fully qualified prospect and should be marketed to aggressively.
Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And list goes on and on.
If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.
Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers