Use plenty of bulleted lists to highlight information at a glance, making sure to limit number of words used in each bullet. Regardless space available or font size used, each highlight should not exceed one line of text.

Paragraphed text such as sales copy or product descriptions should be kept simplistic, yet appealing to physical senses. How will your product or service enhance individual’s life? What are most common benefits of your version that existing clients do not recognize until after purchasing product or service?

Keep Your Prospects Focused

One of primary reasons prospective clients do not proceed with a purchase is their own inner dialogue. Typically, consumers will continually try to talk themselves out of a purchase, until absolutely certain it is best choice for their need. When positive elements of an opportunity outweigh negative feedback generated by inner dialogue, a purchase will result.

Therefore, it is important to keep your prospective clients focused on features, benefits and value of your company through effective site content. If you are serious about developing a business that will control a measurable amount of market share, your products or services will reflect Unique Selling Points (USP) upon which your entire sales strategy will be founded. Integrating your USP into all aspects of your web presence will help to build and maintain a cohesive, positive focus on your products or services.

Closing On-line Sale

A client isn’t a client until after a purchase is completed. Bringing your prospect to point of purchase isn’t enough; a smooth, effective closing process is required to maximize potential for on-line sales success.

An effective closing process must reassure prospective client’s decision to make a purchase before, during, and after a transaction. This can be achieved by:

* Offering visible customer support options throughout purchase * Employing a user-friendly shopping cart and multiple on-line payment methods * Clearly explaining each step of purchase process * Providing immediate transaction confirmation by e-mail, telephone, or your web site

Each step of sales process is an opportunity to develop trust between your company and a prospective client. Developing long-term relations remains best way to build a faithful, strong client base that will remain loyal to your business.

The infinite potential for your success is dependant only on satisfaction of your most recent client.

In you want to author by communicating through written medium, it is imperative that you unlearn some rules about “successful” writing you were taught in school. For example, successful writing is not about doing all your research first and then spewing out a data dump. Successful writing on Internet is about writing at a grade 6 or 7 level and communicating just way you speak. Incomplete sentences are acceptable. Perfection is a liability. This is not to say you don’t want to do a good job. But I want to underscore fact that good writing is conversational in style, informal in demeanor and user friendly in its ability to help people solve their problems. If you can write a long email or hold a conversation, you can author a best selling eBook.

As a best selling author and infopreneur, you are not paid to deliver information. People from every disciple are drowning in this. What you are financially rewarded for is contextualizing knowledge (information filtered by your personal experiences) and delivering attitudes and skills to your target market so that they can advance themselves beyond their problems.

Another way to get published quickly through writing is by setting up a blog. A blog, or web blog, is a great tool to use to deliver valuable content to Internet world. Because of its importance as a vehicle for content, blogging is an excellent way for you to gain credibility very quickly, in some cases almost overnight. What makes blogging so effective is that search engines love them. Blogs provide you access to search engines if you format them correctly, using highly targeted key words. Blogs capitalize on great affinity that search engines have for valuable content. In fact, more you blog, more frequently search engines will come to your website.

The posts that you create on a frequent basis, as well as feedback and comments you get from others, can provide foundation for your best selling eBook.

In summary, successful businesses are good at exchanging value they create in market place for cash flow. This allows companies to expand their influence as they solve problems that their target market has. The amount of influence is in direct proportion to their cash flow. Authoring a digital product provides greatest form of credibility which in turn allows individuals to leverage their expertise and reap financial rewards.

Never has it been easier to become a best selling author. What’s holding you back from using best form of credibility marketing?

For additional information, please email Glenn Dietzel at glenn@AwakenTheAuthorWithin.com or visit his website at http://www.AwakenTheAuthorWithin.com