Furthermore, even if 99% of those faxes are trouble free procurement signals, four faxes per month are going to be problematic and dilute entire rationale for a lean manufacturing operation. Suppliers claim they did not receive fax kanban; suppliers cannot make shipment date requested and expedited shipping fees are incurred, or worse, there will be a stockout which will negatively impact customer service levels.

According to Sam Bayer, President of Datacraft Solutions Process improvements with existing suppliers will further reduce lead times and inventory levels and bring more suppliers onto system.

Datacraft Solutions www.datacraftsolutions.com Sam Bayer e-mail protected from spam bots 919-667-9804

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1.Analyze your ads. What do they say? How do they say it? What is your headline? Does your ad present a U.S.P? Do you state your offer? 2.Know your basic offer, headline and copy that work best. Now try to IMPROVE them. 3.Leverage your marketing. Take your best ad and start testing differing versions against one another. Keep variables same, but change headline. 4.Review 6 features to see if your ad has: ·A strong headline/opening thrusts ·A story or pitch ·A proposition ·The exact offer ·A guarantee (to shift prospects risk) ·A call to action

Daryl T. Logullo is the Founder of Strategic Impact! a marketing referral consultancy located in Vero Beach, Fla. He concentrates heavily on alliance and referral building strategies for today’s professional. Get a Free Report, “The Most Powerful Referral ‘Secret’ Ever Discovered,” instantly delivered at http://www.strategic-impact.com/Rule