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 Blue Studies have revealed that blue is country's most Popular color.
Ford, "Big Blue" (IBM) and Benz, are all blue. When Exxon and Mobile merged, their color became blue.
 Green Speaks of ecology and nature. Says Eiseman, "Consumers describe it as fresh, clean and revitalizing."
Yellow-Green is negative for adults (slime), but is liked by youth market.
 Red Red is viewed as most exciting color - and creates a high arousal threshold.
Compare Chrysler (red) with Ford (blue). Which company do you view as most cutting-edge and exciting?
 Purple "The 18 to 29 year olds are especially partial to purple because they consider it sexy," says Eiseman. "And influentials see it as powerful and sophisticated."
 Black "Black remains most mysterious, powerful, and sophisticated shade, especially with wealthy, achievement-oriented women." But not by middle-aged men and women, however, who still associate black with mourning.
 Pink and red The two colors that are seen as warmest as well as most cheerful, with pink being most popular of two.
 Bright orange The least favorite color
For more on this subject, go to http://www.pantone.com/index.asp?pn=home
Better use of color will mean a better Web site that appeals to your visitor, and can even make your site appear better than it is.
Match color scheme of your site with your target audience and you'll make more money.
It's as simple as that (and as hard!).
Ernest Seger is CEO of Internet Business Marketing. His site focuses on advanced Internet marketing techniques and free software. Get thousands of visitors to your web site each and every week: http://www.netnetmoney.net