Continued from page 1
Take down a few spam-blogs and hundreds more will arise.
Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. http://www.micropersuasion.com
He believes that its human nature for people to exploit new technologies, and that it's really up to search engines to help put a stop to these by undercutting economics of blogspam, much like they did with nofollow and comment spam.
But trade-off is that such a move would also reduce any impact that blogs have on search results.
Fact: The more you abuse a technology, less effective it becomes.
Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.
Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.
Of course, spammers will then just have to find new avenues and means to spam engines.
But why ruin a good thing in first place? Blogs are much more than just tools for search engine optimization.
A blog can be a great tool for personal branding and building relationships with your website visitors and customers.
Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.
Don't restrict yourself to just SEO benefits of blogging.
Appreciate value that blogs can add to your marketing and public relations strategy and use them way they were meant to be used.
Priya Shah is the CEO of eBrand360. Her areas of specialization include internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers. This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.