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EBooks help your coaching business because you can give very short ones away when people subscribe to your eNewsletter. Your ezine helps promote both your eBooks and your services. Even if you don't have your own Web site, you can sell eBooks on other sites. Many pay up to 70% royalties-a much better deal than Amazon.
Use The "Big Three" Marketing Machine
1. Write or use short articles already in your files. Subscribe and submit them to Opt-in Ezines. 2. Expand several articles to become an eSpecial Report, or eBook as some call them. You can give these away also, and you can also charge $4.95-$7.95 for them. 3. Write your short eBook including a short introduction (sales letter), table of contents, a simple cover, and apply essential "hot selling points" like 30-60 second "Tell and Sell."
In each of these include all of your promotion information, your list of other products, your announcement about your coaching services, your one-page for speaking, and an order page with instructions that make it easy to "buy".
Attract And Keep Long-Term Clients
Using this trio, you will attract many more people to your Web site, to your talks, seminars and teleclasses. You will attract new clients as well as new subscribers to your ezine. In long run, you will create a business easy and fun to operate. You'll create even more client loyalty and trust while building your reputation. And you create an ongoing, lifelong income-enough to keep you sound and secure in any economic situation.
Want proof this system works? Write in subject line: Free "Quadruple your Sales in Four Months" eSpecial Report and email to Judy@bookcoaching.com.
Judy Cullins, Book and Web site Coach eBook: Quadruple Web Sales: The Key is in the Copy New Discount Teleclass: "Discounts of the Month" at http://www.bookcoaching.com/discounts.shtml Send an email to Subscribe@bookcoaching.com The Book Coach Says includes 2 free eReports Ph./Fax: 619/466-0622