Drop Your Price to Make the Sale - Without Getting Burned!

Written by Meredith Pond

Continued from page 1

Many customers may not expect a huge price cut, and will be happy with what you offer them. They simply want a sincere gesture that you are willing to deal.

4. Don't keep changing your firm offer. I saw a business person trying to sell a computer to a customer who seemed onrepparttar brink of buying. "OK, if you buy right now I can take $100 ofrepparttar 127486 price but that's as good as I can do," he said.

Whenrepparttar 127487 customer still seemed reluctant, he added, "OK, if I talk torepparttar 127488 boss we can make that $250 off, but that's all we can do."

I could seerepparttar 127489 light inrepparttar 127490 customer's eyes. She knew she hadrepparttar 127491 salesman onrepparttar 127492 ropes. She realized his final offer was far from final.

All this is contingent on your having a pretty good profit margin built into your products or services. If your business runs on a very tight margin, you may not be able to make any concessions on price.

Instead, offer an additional free or low-cost service. Provide free advice afterrepparttar 127493 sale, an attractive guarantee, or additional bonus items you get or give at very low cost to you.

Frankly, if your price is already amongrepparttar 127494 lowest, you may not need to drop it further to get sales from those who might otherwise want a price reduction. Simply point out how your price is already lower than what competitors charge, for a lot of people, that will be enough.

Many customers automatically assume that you're not at your lowest price. By showing them you have already made strides to offer very attractive prices, customers will often droprepparttar 127495 subject of a price reduction and buy without haggling.

Meredith Pond and her team of top writers help you increase profits without working harder. See Meredith's editing services, advertising packages, and free business ideas at http://CheapWriting.com Reach her at mailto:meredith@drnunley.com or 801-328-9006.


Written by Meredith Pond

Continued from page 1

If you don't already have a newsletter going out, you need to start one. Let visitors to your site sign up simply, by providing their email address. Let them know you'll give them weekly insider tips, useful articles, and money-saving offers. And ALWAYS, ALWAYS provide, atrepparttar end of your newsletter, specific instructions for how your subscribers can remove themselves from your list. Although you don't really want people to unsubscribe, not providing these instructions can really frustrate people and damage your reputation.

If you don't think it's possible to start your own newsletter, try buying or renting a targeted list of prospects from an outside source. A simple Internet search will no-doubt help you find dozens of companies who specialize in these lists.

In short, email is an incredible marketing tool that can makerepparttar 127485 difference between success and failure... if you do it right. A well-written, well-targeted sales letter or ad can indeed do wonders for your bottom line. For tips on writing effective sales letters, see http://www.drnunley.com/copywriting.htm.

Meredith Pond is editor and manager of DrNunley's http://CheapWriting.com. See her low-cost writing and editing services for students and business people, including a web site rewriting package. Reach Meredith at meredith@drnunley.com or 801-328-9006.

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