With drop cards you will get prospects interested in opportunity you are offering. Remember, drop cards may also be printed as decals and on items such as match books. Think of possibilities!

6. Decide how to market your workshop. Will you promote your event through posters, advertisements in local media, letters to existing customers, press releases, email, etc?

7. Create a budget. First, determine your expenses, including facility rental, equipment rental, cost of providing coffee & snacks, promotional budget, fee for helpers or assistants, administrative expenses, handouts, samples, binders, etc. Then, play with figures until you have identified number of participants that you will need and fee that you will charge in order to break even and to generate a profit margin. Is your fee reasonable and is it in line with what your participants are likely to pay? If not, tinker until it is.

8. Decide minimum number of participants that you must attract to break even. Be prepared to cancel workshop and return participant fees if fewer than this number register. Similarly, decide upon maximum number of participants that you can handle and offer a waiting list when that number is reached.

9. Next, arrange for your facility. If suitable space is not readily available, consider meeting rooms at universities and colleges, community rooms in shopping malls, community halls and agencies, convention centers, etc.

10. Promote your event.

11. Complete planning for workshop. Create a detailed agenda for workshop outlining activities and learning goals for every session. Arrange for equipment. Arrange for beverages and snacks, if appropriate. Locate your assistants.

12. Prepare for last minute disasters. For example, if you're planning on showing a 45-minute video, what'll you do if VCR breaks? You'll fare better if you plan for unexpected, develop a flexible attitude and a sense of humor, and always bring backup material.

Ready? Now break a leg!