Driving qualified traffic using Directories

Written by Lee Traupel

Continued from page 1

5)Never submit a site unless it is ready for primetime, with no broken links, under construction pages, incomplete text, graphics that aren't loading properly, etc. Indexers are very busy, once they see a site which has problems they will click torepparttar next entry on their list and your hard work is to no avail.

6)Be prepared withrepparttar 125201 proper marketing materials for this type of a campaign, including a working title for your site which is 6-8 words, several groups of keywords that are separated by commas and spaces of varying lengths, approx 10-20 and 30-75 keywords, and a longer description of your site which can be one to two sentences.

7)Part ofrepparttar 125202 required expertise involved in this process is inrepparttar 125203 actual category selection – carefully select which category or categories where you think your site fits by looking at others in this category to determine if you fit into this classification.

8)Be aware we are seeing a shift to fee-based submissions to shortcut repparttar 125204 process - Yahoo startedrepparttar 125205 trend over a year ago, now LookSmart and other top tier Directories are starting to dorepparttar 125206 same. The tradeoff is of course minimizing time to market – we recommend using repparttar 125207 commercial services to our clients.

9)Want to know if this process has actually done anything for you? Check your log files or web site analysis software and look at where your traffic is coming from.

10)If you are getting significant traffic from a small list of Directories you may want to go back to their web site and pay for their premium listing services to drive more traffic. These enhanced listings services typically enable you to bold your listing or add graphical content which enhancesrepparttar 125208 textual description, usually only for a few hundred dollars per year.

Lee Traupel has 20 plus years of business development and marketing experience. He is the founder/CEO of a Northern California based, privately held, profitable Interactive Marketing Agency and Software Company, Intelective Communications, Inc. http://www.intelective.com and can be reached via e-mail at Lee@intelective.com


Written by Marc Holt

Continued from page 1


eBay is another online service that is now causing serious problems for their customers. And, like Yahoo, they have a stranglehold onrepparttar market so they can do whatever they like: For now.

In February this year, eBay posted a multi-million dollar profit, and not 2 weeks later they hiked their fees by 60% crying they were losing money! Do they really think internet users are that stupid? Perhaps they arerepparttar 125200 ones who need their heads examined.

If they are losing money, it’s not hard to see why. They are going out and buying up all sorts of small websites, claiming these will add ‘value’ to their service. Take their recent acquisition of Half.com for $US350 million. How can any little website that sells books online be worth that much? How many books will eBay will have to sell just to get their money back? We already know thatrepparttar 125201 biggest online bookseller, Amazon.com, is losing money hand over fist. Where does that leave eBay’s bookselling efforts?

eBay conducts between 2 to 3 million auctions a week, and they charge for everything. If you pay to list a single item, say a 9 karat gold ring with a ruby, and you can supply exactlyrepparttar 125202 same ring but in 18 karat gold, eBay say that is 2 items. You have to pay to list each one.

The biggest problem customers report is their ‘back office’ program. It is, to put it inrepparttar 125203 words of one irate client “Neanderthal”. He said it takes up to 1 month to learn how to use it well. But even worse, it often breaks down for up to 40% ofrepparttar 125204 time.

A few companies have tried to set up sites that work better than eBay. They accept your listing and then link it to eBay through their software. The problem is, eBay puts a spike in this by changing their program and evenrepparttar 125205 HTML code so thatrepparttar 125206 3rd party sites suddenly don’t work. They then have to waste time trying to figure out what eBay have done and update their sites.

The fact is, eBay clients report it is now impossible to make money from their auctions. Of 100 auctions submitted, only 3 will sell, despite extravagant claims by eBay. When you considerrepparttar 125207 amount of time needed to set up your auction pages to achieve this paltry result, it becomes unprofitable to even bother. When one of their clients was asked why he continues to use eBay he replied, “What choice do I have? They arerepparttar 125208 only game in town.”

Admittedly, there are other auction sites around, but eBay isrepparttar 125209 only one that everyone uses. He said he has posted items onrepparttar 125210 others and never even received one bid after 4 weeks. So, eBay can continue doing what it likes right now. But for how long?

Marc Holt Managing Director, Holt WorldWide Co Ltd, Thailand Phone: (662) 940-7414, 579-6605 Fax: (662) 940-7413 Mobile phone: (661) 828-0871 Website Design & Promotion, Virtual Server Hosting, and the following businesses: Web Design: http://www.holtww.com/

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