For very competitive keywords (those that are very popular and tend to have higher bid prices), you have option of finding related but less popular and less expensive keywords ­ if you do this right you can drive equivalent traffic at lower costs.

You can gain top ranked positions at a number of conventional search engines by letting ppc search engines do your work for you.

Which PPC Search Engine To Use

As of late October 2001 you have over 160 ppc search engines from which to choose. Your choices are simplified by fact that one ppc search engine, Overture (GoTo) stands well above all rest.

Estimates vary, but Overture (GoTo) says that you can be seen by 75 per cent of all web searchers by using Overture (GoTo). We recommend to our consulting clients that they begin their ppc bidding with Overture (GoTo) and expand to some of other ppc’s if results warrant it.

The Process of Quickly Driving Traffic To Your Site

You can drive traffic to your site in as little as five days if you’ll follow these steps:

* Develop a list of at least 50 (200 is better) relevant keywords ­ keywords that relate to content on your site. * Use a ppc bid management tool to save yourself time and money both before and after you begin actually bidding at ppc’s ­ best tool we’ve found for beginning to intermediate web site owner is Keyword Bid Optimizer ( http://www.paidsearchenginetools.com ) The KBO will even help you develop your list of keywords). * Open an account at Overture (GoTo) with your first keyword bid (Note: If you use Keyword Bid Optimizer and open your account from within this tool, Overture (GoTo) will add an additional $5 to your account). * Once you’ve opened your Overture (GoTo) account (and submitted your first keyword bid), add additional keyword bids until you have at least 50 bid keywords. Overture (GoTo) offers several cool spreadsheet tools to help you do this, along with saving you time. * Track your keyword bid submittals and follow up with Overture (GoTo) in case any of your keyword bids are rejected ­ typically this happens for non-relevance. * Monitor your bids to achieve your desired position without exceeding your VTAC.

By way, this complete process along with a large number of tips and tricks is spelled out in step-by-step detail in my newest E-course, “Instant Web Site Traffic” ( http://www.instantwebsitetraffic.com ) along with a FREE month’s subscription to Keyword Bid Optimizer ( http://www.paidsearchenginetools.com ).

Using ppc search engines is more complicated that what I’ve shown here. At same time, if you will focus on learning how to use pay per click search engines, you can and should be able to quickly drive traffic to your web site at costs below your VTAC...

Or... as title says,

(You will) “Drive Traffic To Your Site Without Breaking The Bank.”

Okay, paralleling above proverb, point is that, with a simple execution of a pre-promotion campaign involving brief introductory contact with media representatives whom we hope will grant us media coverage, combined with an appropriate amount of "lead time," we can experience dramatically greater results when we actually execute main promotion.

"Lead time" is a media term that refers to time frame required before publication or airing of a story. An example of "lead time" in music business, is advance release process of a recording. Most people have probably heard phrases, "release date," or "street release date."

These terms refer to actual date that a recording is to be available for sale in record retail stores in order that fans can purchase them. The pre-promotion time frame for a recording is, generally, anywhere from 3-6 months. You can use this same time frame, more or less, for your own unique business, product, or service's pre-promotion.

Another phrase for pre-promotion in music industry is "creating a buzz." Thankfully, this it has absolutely nothing to do with results experienced from smoking funny-smelling cigarettes not yet legally available over counter. :-)

Pre-promotion can also be described in even more familiar terms; "primer," "warm-up," "date before courtship," and "courtship before marriage." You get point.

In other words, you are "pre-selling" and providing your prospective media representative with advance mouth- watering information of what is to come in interest of piquing his/her interest so that he/she says, "Yeah! I love it! And my readers/listeners/viewers will love it too!"

Now, taking this information, execute it online for even greater and faster results. Just try it...it works!