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Okay, paralleling above proverb, point is that, with a simple execution of a pre-promotion campaign involving brief introductory contact with media representatives whom we hope will grant us media coverage, combined with an appropriate amount of "lead time," we can experience dramatically greater results when we actually execute main promotion.
"Lead time" is a media term that refers to time frame required before publication or airing of a story. An example of "lead time" in music business, is advance release process of a recording. Most people have probably heard phrases, "release date," or "street release date."
These terms refer to actual date that a recording is to be available for sale in record retail stores in order that fans can purchase them. The pre-promotion time frame for a recording is, generally, anywhere from 3-6 months. You can use this same time frame, more or less, for your own unique business, product, or service's pre-promotion.
Another phrase for pre-promotion in music industry is "creating a buzz." Thankfully, this it has absolutely nothing to do with results experienced from smoking funny-smelling cigarettes not yet legally available over counter. :-)
Pre-promotion can also be described in even more familiar terms; "primer," "warm-up," "date before courtship," and "courtship before marriage." You get point.
In other words, you are "pre-selling" and providing your prospective media representative with advance mouth- watering information of what is to come in interest of piquing his/her interest so that he/she says, "Yeah! I love it! And my readers/listeners/viewers will love it too!"
Now, taking this information, execute it online for even greater and faster results. Just try it...it works!
Kenny Love, of Kenny Love Enterprises. Provider of diversified information, products, and resources. See the extensive web site at http://www.kennylove.net.