4. Give away some work. If giving away your expertise means increasing your exposure, strongly consider it. You are *building* a reputation. There is nothing wrong or manipulative in trading work for exposure, rather than cash. Sometimes a good word from an influential customer pays bigger dividends than best advertising.

5. Be everywhere at once. Oh, if only wishing made it so. The Internet can get you close. If you market online, participate in several question and answer forums or newsgroups where decision makers and people of influence hang out. Choose your answers very carefully, but answer every question you can, always bringing home message that you are best choice. If you market offline, consider adjusting your budget to have a presence in each medium (TV, radio, print, billboard) to reach widest possible audience.

6. Listen and follow up. If you give your product or service (or even advice) to someone, follow up to see how it worked out. Be brief and humble, but follow up to make sure you are on mark. When you do this you not only evaluate quality of what you have given, you have an excellent opportunity to see how it effects real people in real world.

7. This should have been first point, but make sure you *know* your stuff. 'Nothing' can replace good will you create when you do your very best work for every client or friend.

If you really know your stuff, and are willing to invest some time, you can become natural choice for solving problems that arise in your field. When those calls come, you can begin to build an endless chain of referrals that will carry your business to new heights.

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*-----------------Hot Tip------------------*

Six essential qualities that are key to success: Sincerity, personal integrity, humility, courtesy, wisdom, charity.

- Dr. William Menninger

*-----------------Hot Tip------------------*

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Anacleto Marchi, Publisher North Bay Village, FL 33141 Phone: 305-861-8868 Fax: 305-993-5023 Email: marco01@myexcel.com Website: http://www.dreambizforyou.com

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* Maintain communication with your colleagues and clients. The most innovative and successful individuals on Internet have realized simple truth that you should turn your "contacts" into "relationships." That is, maintain communication with your customers, even if you are not expecting repeat sales. This holds true for your suppliers as well. The insight you can get from your discussion with these people will more than make up for time you might lose writing emails! * Seek expert opinions. The greatest asset of a lot of so-called Internet "gurus" is simply their experience. Don't be afraid to tap into this experience by communicating with people who may have knowledge or information that you don't. For instance, if you have a question about marketing, don't be afraid to email someone who does it for a living. You may get more than an answer -- these kinds of questions often lead to profitable professional relationships. Even if you are sitting by yourself behind a computer in your house, realize that you are not alone unless you choose to be. Don't fall into trap of isolation -- create and maintain relationships that will help spark your imagination and get those creative juices flowing!