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Dracula: Dead and Loving It (comedy) Dracula: The Dirty Old Man (comedy) and more.
Movie makers must have also recognized
popularity of Godzilla movies and realized that people like watching monsters fight monsters. So then we got...
Dracula vs. Frankenstein Los Monstruos del Terror and so on.
But there are also movies that actually take story of Dracula and build on it. Make it into something more. Add to story. Movies like...
Dracula's Widow Lady Dracula Son of Dracula Dracula's Dog and so on.
And of course, as technology has become more sophisticated, we've seen more visually spectacular Dracula movies. A far cry from original black and whites. People who wouldn't want to see original movies still like to see modern special effects movies.
You probably see how this relates to your own marketing efforts. You don't have to come up with something original to be successful. You just need to find out what people already like and put your own twist on it.
Can you make something better?
Can you change something a little so that it meets a different need?
Can you copy an existing product and make it available to a different market?
Can you use new technology to do something better?
It's great if you can come up with something new and innovative. But it's hard to succeed at that. It's much easier to build on what other people have already done. Don't just blatantly copy someone else's ideas. But use their ideas as foundation that you'll build upon.
Follow Dracula's example and you'll be in good shape.
Dave Brown is a self-taught marketer and software developer. He also publishes the uncommon and uniquely original newsletter on making the most of your life - A Fresh Perspective. You can learn more at http://www.dave-brown.com
