Double listings at Google

Written by David Leonhardt

Continued from page 1

Both examples above are for major search terms around which a site is built. I have a page ranked #1 for "hairdresser", but don't expect Google to give my site a double listing. My site is not about hairdressers, it is about happiness.

What should you do if you want a double listing for your website?

1. Make sure your website is about a specific topic. "Things" is too broad, unless you want people searching for "things" to find you (And quite a few people actually do search for "things"!).

2. You might have been told to optimize each page of your site for different search terms. That is good advice. Each page should be optimized for exactly whatrepparttar page is about. But if your website as a whole is about a certain topic, make sure that most of it is optimized for that topic, too. Both your visitors andrepparttar 128290 search engines will better understand what you are about. Make sure you have plenty of pages of content related to your main site theme.

3. Seek inbound links to several pages. Most webmasters makerepparttar 128291 mistake of seeking links only to their home page and maybe to their newsletter sign-up page. I sell four ebooks and give away a free ebook. I have two newsletters and an online class. I have many topical articles and a couple funny photos. I seek links to anything I think people might enjoy, and that tells search engines my site has depth.

4. Notice a common thread inrepparttar 128292 advice above. Content is king. If you have plenty good content, developed around a major theme, and webmasters want to link to it, double listings are very possible.

5. Don't over-expect. Google will give double listings only for major themes, not for all 1,476 search terms your site is listed for.

Why does Google give double listings? Who knows, but as a searcher I find it handy to see bothrepparttar 128293 home page and a highly-relevant deep link.

How long will Google keep giving double listings? Who knows, so this is just a caveat that they could change their policyrepparttar 128294 day after this article is published.

David Leonhardt is an SEO specialist and a freelance writer: Contact him at: He is author of Don't Get Banned by the Search Engines: and Get In The News: as well as owner of a liquid vitamins store:

Chris Carpenter's Google Cash - An Ebook Review

Written by David Ledoux

Continued from page 1

If I had a teenage son or daughter, I would get them to stop working at McDonalds and get them investing their free time in building an online auction business. I used to hate cleaningrepparttar garage. Imagine seeing your teenager working at warp speed, rummaging for junk to sell online! It's possible thanks to Google Cash.

Can anything and everything be sold online through Google Adwords? Frankly,repparttar 128289 astounding answer is yes! If a human wants it, you can put it in front of them. The Google Adwords interface isrepparttar 128290 single most powerful direct-response medium currently onrepparttar 128291 planet. With 300 million daily searches, with a little bit of imagination and creativity you can find a target niche for your product.

Think of Google Cash as a starting point rather than a be-all-end-all solution. Forrepparttar 128292 price, it delivers great value. But you have to take action with this guide. Even though it lays outrepparttar 128293 step-by-step path to follow, you'll still have to investrepparttar 128294 hours building your keyword campaigns and creating your Google projects. Even though there is real brain work involved,repparttar 128295 potential rewards of developing your own online cash machine with Google outweighsrepparttar 128296 short term sweat equity. I think you'll enjoy Google Cash.

David Ledoux is an online entrepreneur, freelance writer and author. He isrepparttar 128297 creative force behind and

David Ledoux is an online entrepreneur, freelance writer and author. He is the creative force behind and

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