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Both examples above are for major search terms around which a site is built. I have a page ranked #1 for "hairdresser", but don't expect Google to give my site a double listing. My site is not about hairdressers, it is about happiness.
What should you do if you want a double listing for your website?
1. Make sure your website is about a specific topic. "Things" is too broad, unless you want people searching for "things" to find you (And quite a few people actually do search for "things"!).
2. You might have been told to optimize each page of your site for different search terms. That is good advice. Each page should be optimized for exactly what page is about. But if your website as a whole is about a certain topic, make sure that most of it is optimized for that topic, too. Both your visitors and search engines will better understand what you are about. Make sure you have plenty of pages of content related to your main site theme.
3. Seek inbound links to several pages. Most webmasters make mistake of seeking links only to their home page and maybe to their newsletter sign-up page. I sell four ebooks and give away a free ebook. I have two newsletters and an online class. I have many topical articles and a couple funny photos. I seek links to anything I think people might enjoy, and that tells search engines my site has depth.
4. Notice a common thread in advice above. Content is king. If you have plenty good content, developed around a major theme, and webmasters want to link to it, double listings are very possible.
5. Don't over-expect. Google will give double listings only for major themes, not for all 1,476 search terms your site is listed for.
Why does Google give double listings? Who knows, but as a searcher I find it handy to see both home page and a highly-relevant deep link.
How long will Google keep giving double listings? Who knows, so this is just a caveat that they could change their policy day after this article is published.
David Leonhardt is an SEO specialist and a freelance writer: Contact him at: mailto:firstname.lastname@example.org He is author of Don't Get Banned by the Search Engines: http://www.thehappyguy.com/SEO.html and Get In The News: http://www.thehappyguy.com/publicity-self-promotion-report.html as well as owner of a liquid vitamins store: http://www.vitamin-supplements-store.net