to 6.5%.

Business Publishers was only category that increased open rates, however slightly, from 38.2 to 38.3. For other

categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals

people's reticence to open messages they are not highly interested in.

Click through rates increased in only two categories, Consumer Publisher and Travel.

More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but

average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year

declining trend. Conclusion

About overall productivity of bulk email marketing report concludes: "email marketing is a maturing and relatively

stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but

flagging response rates suggest subscriber files are beginning to mature."

Your Link here."

Simple, you gain traffic that would have been lost to your 404 file not found page.

Another great use for these pages is to rent them out to advertisers or you can rent out other web sites 404 file found pages and advertise your web site on them.

(HINT: Joint Venture with other sites to use their 404 pages for your sales offer.)

4. Leverage someone else's ezine

People are selling off their ezines left and right.

One way to get around buying of an ezine is to offer to run ezine and in exchange you will split profits produced from it with owner.

Once you have control of ezine you can place advertisements for your product in it. Send offers to list for your product etc ...

It may take some time to find right ezine and an owner who is willing to work with you on this type of arrangement. But wait is worth reward.

5. Use your competitors

Approach your competitors and offer to take their *inactive* customers off their hands. Make a note that these people are wasting their resources and costing them money by not being used.

Offer to send a letter to them offering your product and in exchange you'll split profits with your competitor.

Again, you may have to approach quite a few of your competitors because most will not be interested in offering competitive products to their database.

Stress that these people are not making them money at present time but rather are costing them money.

Ask to make your offer to customers who have been inactive for 4-6 months. This will help you make your point of lost profits for your competitor and need to gain some of that money back.