Doorway Pages by Any Other NameWritten by Sid Hale
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downgrade results attained through use of those pages, refuse to list those pages, or ban site from listing on their service altogether I could have written this article just based on regular reading I do, but then I would have just been passing on someone else's opinion. In order to respond to my reader with absolute confidence, I first researched over 3 years of articles from a myriad of sources. From those it was easy to see trend build, and then come into disfavor. Finally, I went to search engines themselves to read their current policies and guidelines. Some mention Doorway pages specifically, but even those that require a little interpretation are pretty easy to understand. The major search engines disapprove of methods that present different content to their spiders than content that is ultimately presented to viewer. For your own edification, here are just a few of listings I found, with snippets from their guidelines: From Google: http://www.google.com/webmasters/guidelines.html Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. From AltaVista: http://addurl.altavista.com/addurl/new#rls Pages that duplicate content, either by excessive submission of same page, submitting same pages from multiple domains, or submitting same content from multiple hosts Pages that are machine-generated with minimal or no content, whose sole purpose is to get a user to click to another page Pages that contain only links to other pages From AllTheWeb: http://www.alltheweb.com/info/about/spam_policy.html exclude Page Spam documents from our index or at least disregard links from it when computing static rankThe Alternative: If your keyword phrases are relevant to your site content, then it follows that content will naturally include those relevant keyword phrases. If not, then you need to either rethink that content and its presentation - or rethink your choice of keyword phrases. It's really that simple. Each page of your site can and should have its own topic and its own set of relevant keyword phrases. Make sure that every page of your site contains a Title, a Meta description, and Meta keywords (again those keyword phrases that are relevant to that page). Then when you submit your "home" page to a search engine, it can spider your entire site through your linked pages, picking up all that Meta information so that each page gets listed properly. In a sense, every page on your site becomes sort of a "Doorway" to rest of site. Concentrate on building content, and give engines just what they want to see anyway: relevant content. When submitting your web site to directories, submit each page you want listed (with relevant search terms for that page). Then of course, it is a matter of sitting back and waiting unless you opt for one of "express" listing services or "pay-per-click" placement - but those are separate topics, deserving of their own articles. With straight submission, it will take some time for your site to even get listed, but once you're there you can get very targeted traffic for a very long time to come. Copyright © 2003 Sid Hale
Sid Hale is the founder of the ad-CLiX Traffic Exchange, publisher of the ad-CLiX Newsletter, author of the Insider's Guide to Affiliate Showcase, and co-founder of Headlines2Go - a brand new Headline Testing Service for serious marketers. In another life, Sid is an Information Technology Consultant, serving small, medium and large corporations.
| | Would you pay for lousy service?Written by Linda Landry
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relations daily. I am confident you would not treat anyone utilizing your services with such disdain and lack of consideration. It is, in my opinion, sad that lower court system has given this business person a 'license' to misquote himself and to mistreat his customers. I can only conclude that in his type of business, a mover, he does not base his success on REPEAT business or even referrals. He gets a LIVE ONE and milks it for all it is worth. Who can argue with mover when they are required to leave a premises within 24 hours and lack a truck or other assistance to load their belongings? Few, if any. We may at times have misperception that one subscriber, customer or downline can be replaced by another. That may be true to a degree; but it does not mean next in line will be a more diligent downline, faithful subscriber or repeat customer! What is moral of this story? Treat your associations as you would be treated. Each encounter, transaction, opportunity is unique. Let us revel in "specialness" of moment and contact. Let us treat each other like GOLD! Remember; what goes around, comes around. Here is to OUR online success. Together we will foster progression of our online opportunities and thereby reap benefits of this New Frontier. Publisher of CYBERSHOPNEWS as well as proprietor of two retail websites: Galleryogifts for your gift giving needs at: http://www.galleryogifts.com Galleryodefense for your home/personal safety needs at: http://www.galleryodefense.com This article may be reprinted in it's entirety and without permission with resource box included/intact.> ````````````````````````````````````````````````````````````````````````````````````````````````````````
Linda Landry is a net newbie with two retail sites and a new ezine, CYBERSHOPNEWS. She is a publisher dedicated to providing informative and inspirational articles and an affordable media for you to promote your online biz opps.
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