Doorway Pages: The Ancient Art Of Search Engine Positioning

Written by Cal Gulla

Continued from page 1

And again, webmasters have come up with a workaround for this one. And it is Ö

Going to have to wait untilrepparttar next article where I will be covering hidden text tactics.

There has now emerged a second method of providingrepparttar 128125 benefits of doorway pages withoutrepparttar 128126 delectability and that is throughrepparttar 128127 use of server-side technology. Recently a company called SEO Doctor has developed a server-based application that, throughrepparttar 128128 use of tags injected into your html, will supply content that you input through a browser interface, and feed that content only to search engines. When a genuine visitor is on your site it is detected,repparttar 128129 server stripsrepparttar 128130 tags out ofrepparttar 128131 code, andrepparttar 128132 additional content is omitted. When a spider comesrepparttar 128133 content is injected.

The greatest single advantage of this is that it enables webmasters to write their content how it best reads and then inject content forrepparttar 128134 search engines that will attain high rankings while maintaining readability forrepparttar 128135 visitor by leaving out that content when a live person is there. Another plus to this technology is that it is set to detect specifically which engine is visiting your site and it allowsrepparttar 128136 webmaster to write content specifically for each ofrepparttar 128137 major engines. They donít followrepparttar 128138 same guidelines and now you donít have to either.


The use of doorway pages is now an obsolete idea. Some SEOís will continue to present doorway pages as a benefit to you but you will either end up with a site with high ranking pages and horrible content, or with redirects that will eventually be detected and get your site blacklisted.

If you have an image-based site or need to increase your keyword counts without affectingrepparttar 128139 basic look and feel of your site, you haverepparttar 128140 choice of either trying to attain top search engine positioning through traditional means (standard optimization, tons of link building, and content creation) or throughrepparttar 128141 use of a tool like SEO Doctor.

Cal Gulla is the Marketing Manager for the SEO Doctor Search Engine Positioning Tool. With over 5 year of experience in the Search Engine Positioning business he has seen the ins and out of all the gray and black-hat tactics. Which win, which lose, and which will get you banned. For more information email or visit their website at

Search engines-To pay or not no pay?

Written by David Bell

Continued from page 1
When you set up an account on GoTo, you select as many keywords as you want that are relevant to your site and you enterrepparttar amount you will pay for each visitor. The more you pay,repparttar 128124 higher you are listed inrepparttar 128125 results. Some keywords only cost two or three cents to be listed onrepparttar 128126 first page of results. Some are well over a dollar per visitor. The cost is determined by all ofrepparttar 128127 people bidding for traffic through that keyword. Inrepparttar 128128 past my advice has been to only bid enough to be onrepparttar 128129 first page of a search result. That way you were assured of getting a good flow of traffic without paying to be number one in that category. Times have changed and I now suggest that you bid to be inrepparttar 128130 top five results for your primary keywords. GoTo has begun supplying results for other search engines, but usually they are only supplyingrepparttar 128131 first five results andrepparttar 128132 search engine then uses its own database to supplyrepparttar 128133 remainder ofrepparttar 128134 results. This makes it a better investment than ever before to have an active account at GoTo. Yahoo! Yahoo! is just what you've always heard -repparttar 128135 largest single concentration of web searchers on any search engine or directory. You'll have a very hard time building your e-empire without traffic from Yahoo!. The reality is that only a small percentage of free submissions even get looked at by a staff reviewer at Yahoo! -repparttar 128136 volume is simply too massive to effectively deal with. You can keep taking your chances for success by submitting and waiting, submitting and waiting, submitting and... Or, you can payrepparttar 128137 modest $199 US and be guaranteed that your site will be reviewed within 7 business days. If traffic is your goal, this is an offer that is too good to refuse. Again, payingrepparttar 128138 fee does not guarantee that you will actually be listed in Yahoo! but your chances are better than submitting and hoping. Bay 9/Rocketlinks Similar in structure to GoTo, Rocketlinks has been growing steadily overrepparttar 128139 past few months and is now generating good traffic flows for many search categories. It has grown so much that many site owners are reporting it as their lowest cost source of Pay For Performance traffic. Many very good keywords can be had for one or two cents per visitor. Rocketlinks has several new ways for you to participate:Home Page and Contest Page Featured Listings, Banner Bidding, Cost-Per-Click Banner Advertising, Email/Newsletter Auctions, Contest Sponsorship and Email Advertising. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at , a leading Search Engine Optimization services firm and Advertising Agency.

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