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Maybe adage "it takes money to make money" is even truer than ever. The web promises almost free everything, from email accounts to web space. So, you might think, you have a great idea and since you can get all this free stuff, you can launch your business at almost zero cost.
The guy who jumps out an alley offering Rolex watches at twenty bucks a pop doesn't have much overhead. But he doesn't engender much trust either, and only gullible and greedy, hoping to make a quick buck, will bite. Do you think people don't recognize that you are riding on that same free wagon, and will give you same trust as that Rolex Guy?
OK - so we all agree that you have to show some signs of being serious. Do you think that AOL or some other ISP is answer? You can start up a business and get a few suckers to bite within their 30 day trial period. Hey, they're currently offering 700 free hours first month, and if you stay on computer 23 hours and 20 minutes a day, maybe you can use it. Who needs more than 40 minutes of sleep a day anyway?
There is absolutely no substitute for your own domain. A "no frills" domain today costs about as much per month as a "fast food lunch". If you can't afford that, you can't afford to be in business. This gives you a professional sounding name for your web site, plus an email address that doesn't scream "here today - gone tomorrow".
But kids just love AOL, and I don't need two ISP's, might well be argument. True, and if this is case, just automatically forward email which is sent to your domain there. But set up a separate screen name used only for that purpose, and give it a name that bears some resemblance to your domain name.
Is there "Doom and Gloom" in some quarters? Sure is, and those who view current times in that perspective are missing a great opportunity. Those who can look beyond "dire predictions" we hear on news everyday, will be winners in long run.
Bob Osgoodby publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com