Don’t Allow Yourself to Get Burned

Written by Dr. Freddy Davis


Continued from page 1

Goals Level three ofrepparttar foundation is goals. Goals arerepparttar 104491 “what” ofrepparttar 104492 operation. What is it that needs to be accomplished? When everything is finished, what has been done? Ultimately, goals are based on purpose. This is why it is very difficult to achieve a desired outcome without a clearly defined purpose. In establishing goals, there is a serious problem that many people run into. There are two different types of goals that it is possible to establish, and many people get these mixed up. If you establishrepparttar 104493 wrong type of goal for your specific situation, you will not achieve your desired end. The first type is an outcome goal. This type is appropriate when you have a specific and measurable end that you want to achieve. You can typically put a cost and/or time limit on it. When you get torepparttar 104494 end you can point at it and say, “We did it!” But there is another type of goal that fits a different need - a process goal. Sometimesrepparttar 104495 result you are looking for does not involve an outcome, but a process. Anything that involves growth and development needs this kind of goal. It is possible to becomerepparttar 104496 very best worker in your organization but still not be as good as you can be. It is possible to developrepparttar 104497 business to a very high level and still have room for improvement. It is very important to set process goals forrepparttar 104498 development of processes (individually and organizationally) and to set outcome goals to accomplish specific outcomes.

Plans Plans arerepparttar 104499 specific steps that are taken to carry out your goals and arerepparttar 104500 fourth foundation stone for success. Plans arerepparttar 104501 “when, where and how” ofrepparttar 104502 operation. And just as there are outcome and process goals, plans must be organized this way, as well. When you are trying to achieve a particular outcome, you have to have create very specific steps that lead to an ultimate conclusion. When you putrepparttar 104503 last piece ofrepparttar 104504 puzzle in place,repparttar 104505 whole thing is finished. But when you are trying to achieve growth and development, you never seerepparttar 104506 final end, you only see progress. As a result, you have to create plans that keep you moving forward. These are very different kinds of plans, so you have to be sure that you are not mixingrepparttar 104507 two.

Tools The final foundation stone is proficiency withrepparttar 104508 tools you will use to carry out your plans. We are speaking, here, ofrepparttar 104509 skills that allow you to performrepparttar 104510 tasks and to becomerepparttar 104511 kind of person who is capable of carrying outrepparttar 104512 plans. All ofrepparttar 104513 preparation and strategizing inrepparttar 104514 world will do you no good if you can’t carry them out. The tools are probably not what you think. They do not simply involve gaining proficiency inrepparttar 104515 mechanics of doing your job. Rather, they arerepparttar 104516 various facets of our personhood which allow us to grow and move forward. The first set of tools are our emotions. These skills involve learning to control our emotions so that we can be effective in our work no matterrepparttar 104517 circumstances. No matter how competent you are in other areas, if you panic or fall apart under pressure you will not be effective in achievingrepparttar 104518 outcomes you desire. The second set of tools relate to our body. We have to be physically capable of doingrepparttar 104519 activities that are necessary to complete our tasks. It involves nutrition, rest and exercise as well as repetitive activity to become skillful at what we do. Tool set number three is brain activity. These skills involve acquiring knowledge as well as developing our brains so that we can be effective at focus, concentration perspective, outlook and mental quickness. The final set of tools relate torepparttar 104520 development of our spirit. This isrepparttar 104521 part of our being that is self-aware, creative, communicative, makes choices, and does analysis. It isrepparttar 104522 inner core of our personhood. It is possible to become more skillful in each ofrepparttar 104523 areas that involve our spirit. And torepparttar 104524 degree we do, we will become more effective.

This Is Onlyrepparttar 104525 Beginning You will never move to higher and higher levels unless you takerepparttar 104526 time to developrepparttar 104527 areas that relate to strategic planning. That being said, don’t ever let planning be an end in itself. No plan ever carried itself out. Planning is just that, a foundation. It is a foundation for how energy will be exerted and directed to accomplish an outcome. Don’t plan, or plan poorly, and you will certainly hinder your forward progress. But plan well and you have a great possibility to soar intorepparttar 104528 future.

Dr. Freddy Davis is the owner of TSM Enterprises and conducts conferences, seminars and organizational training for executives, managers and sales professionals to help develop greater effectiveness and productivity. He is the author of the book Supercharged! as well as the Nutshell Series of books for strengthening business. You can visit the TSM website at www.tsmenterprises.com, or you can contact Freddy directly at 888-883-0656 or davis@iname.com.


PR: Focus on What Matters!

Written by Robert A. Kelly


Continued from page 1

Then you must decide which ofrepparttar above troubles rate designation as your corrective public relations goal – for example, clarifyrepparttar 104490 misconception, spike that rumor, correctrepparttar 104491 false assumption or fix a certain inaccuracy.

Inrepparttar 104492 same way soy sauce goes with stir fry,repparttar 104493 right PR strategy tells you how to reach your goal. But just three strategies are available in matters of perception and opinion -- change existing perception, create perception where there may be none, or reinforce it. But be sure your new strategy is a natural fit with your new public relations goal.

When you finally haverepparttar 104494 chance to address your key stakeholder audience to help persuade them to your way of thinking, what will you say?

Here’s where a talented writer earns his or her keep because s/he must put together some very special, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead torepparttar 104495 behaviors you have in mind.

Nowrepparttar 104496 job gets easier – select communications tactics to carry your message torepparttar 104497 attention of your target audience. Making certain thatrepparttar 104498 tactics you select have a record of reaching folks like your audience members, you can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.

Asrepparttar 104499 method of communication can affectrepparttar 104500 credibility of repparttar 104501 message, you may wish to deliver it in small meetings or presentations rather than through high-visibility media announcements.

Questions will soon surface as to progress. And that will require a second perception monitoring session with members of your external audience. Employing many ofrepparttar 104502 same questions used inrepparttar 104503 first benchmark session, you will now be watching carefully for signs thatrepparttar 104504 offending perception is being altered in your direction.

In this business, we’re fortunate that efforts such as this can be accelerated by adding more communications tactics as well as increasing their frequencies, if deemed necessary.

We’re also fortunate thatrepparttar 104505 people we deal with behave like everyone else – they act upon their perceptions ofrepparttar 104506 facts they hear about us and our operations. Which leaves us little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move our key external audiences to action.

So, inrepparttar 104507 proverbial nutshell, here you have a workable public relations blueprint that can help you persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads torepparttar 104508 success of your department, division or subsidiary.

end



Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com




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