For instance, you might bid .67 for a number 2 spot, while number 3 spot is only bidding .63. You’re bidding .03 more than you need to, and you’re wasting money on each click.

A few cents might now seem like much, but 1,000 click throughs means you’ve wasted $30.00.

A manager will automatically notify you of these changes, and let you adjust your bid and save hundreds. A good one to check out is: http://www.managebid.com

4) Target Your Audience!

Use only keywords that address exactly what you’re driving traffic to. Nothing waste money quicker than driving traffic to a site that has nothing of interest for those visiting. Keep your search terms tightly focused around your offer.

5) Explore Other Keywords!

If you can’t afford to pay $5.00 per click for a listing under “home business”, start searching for other more obscure keywords.

For instance, if you’re offering a home business selling candy, use creative keyword bids like “candy business” and “make money with candy.”

Try to target your audience directly, and bid on keywords that address niche market.

No matter. What that journalist has achieved is to make their own personality leap from paper. And you need to emulate precisely that approach in your entire newsletter!

HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.

If you don’t do it already, start telling your readership a little bit about yourself. People like to feel they know you and understand where you’re coming from. Here are some handy pointers. Just pull out and use ones that best apply for your own newsletter readership.

- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM. People automatically start to think they know you and build a picture just from a place name, State or Country. You may not have been there for years, but it’ll start to build an image picture in your readers’ minds!

- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A BIT OF A JOKER. Humor can work wonders, but if you’re not a natural funny man (or woman) then don’t try and fake it. Just beyourself.

- BE FORTHRIGHT ABOUT YOUR VIEWS. Don’t sit on fence worrying about whether your readership will agree or not. Establish where you are coming from straight-away and celebrate fact. Either your readers will agree or if they disagree, it will create some interest and soon you’ll get readers letters, etc...you get idea.

Whether you’re new to newsletter editing game or already established, remember that your readers have a choice. If your publication comes across as faceless and lacking in personality, chances are your readers will jump ship, right across to nearest competition.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT for Newsletter Editors called "How To Write A Newsletter". The Toolkit comes packed with hundreds of excellent ways to enhance your newsletter publication. But there's more! Michael provides would be newsletter editor with Copyright Free Articles, DTP Templates and a much more. A absolute must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~-