Don Quixote's Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Written by Angelique van Engelen

Continued from page 1

It makesrepparttar frantic hype around gettingrepparttar 108079 search engine top rankings on a handful of keywords look a bit expensive. Yet, halfrepparttar 108080 competion battle is won by being somewhere first. So companies, even though they don't know exactly where they are, will monopolise all those keywords they deem useful. Huge portions of marketing budgets are spent onrepparttar 108081 purchase of search keywords.

The result isrepparttar 108082 commercialisation of search engines. This is going on with rapid speed, and they are increasingly seizing significant portions of companies' marketing budgets.

Pay Per Click-only engines are starting to attract large numbers of listings. The main risk is failure of conversion ofrepparttar 108083 increased traffic into sales.

Not everyone is convinced ofrepparttar 108084 merits of Pay Per Click campaigns. Garrick Saito who is one of many small business owners onrepparttar 108085 web says his company, selling reprints of art works, largely abandoned his campaign. "I still use Pay Per Click today for a very limited purpose, bidding on terms that I will only pay $.01 per click on. Of course,repparttar 108086 traffic is not nearly as great as if you were to bid $.25 or $.50 per click, but then again,repparttar 108087 advertising dollars don't add up nearly as fast either", he says.

Saito is one of many small business owners that are looking to optimise free organic listings by changing search keywords. It is his experience here that enables him to do that somewhat effectively and withoutrepparttar 108088 help of an outsider. "I am trying to optimise my pages so my products, categories and artists rank well", he says. Saito is not sure if his own company is representative of his branch. "I can see competitors with deeper financial resources spending money (perhaps a lot of money) on PPC campaigns and other placements. However, [...]repparttar 108089 larger players are morerepparttar 108090 exception thanrepparttar 108091 rule," he says.

Sorepparttar 108092 commercialisation of search engines might not necessarily be succeeding in attracting small to medium size businesses,repparttar 108093 vast bulk ofrepparttar 108094 internet population. Butrepparttar 108095 free lunch is probably over very soon come what may. Search Engine Trends reports that demand for free listings has recently risen in relation to whatrepparttar 108096 engines offer; demand for free listings is 80% and what is offered is 75%.

Companies wanting reasonable visibility might soon have to fork out. Further evidence to this point is this; 44% of search engines offers paid listings, whereas demand is merely 4%. Pay Per Click advertising is a similar story with 33% ofrepparttar 108097 engines offering this and demand at 4%. This looks meagre, but if you think of it as a new trend,repparttar 108098 4% is quite convincing.

Meanwhile, one wonders what goodrepparttar 108099 newly emerging order is to customers. How are we going to seerepparttar 108100 forest amidrepparttar 108101 trees? A recent study intorepparttar 108102 various kinds of searches people type into their browsers are indicating consumers still are somewhat overwhelmed by what they are offered, despite some five years or so of experience withrepparttar 108103 medium.

Apparently,repparttar 108104 more questions you type into your browser,repparttar 108105 more autonomous a user you are, according torepparttar 108106 sponsors of one such study, ComScore Media Metrix. So called 'sophisticated' markets include (in descending order)repparttar 108107 UK, Canada,repparttar 108108 US, France and Germany. But even in these countries, people are not overfacing their browsers with innumerable questions. Inrepparttar 108109 UK, people entered on average 40 queries per month. And this isrepparttar 108110 highest scoring country ofrepparttar 108111 list.

Perhaps everyone wonders where to start. Or maybe we've takenrepparttar 108112 web for what it offers with most of our information sources safely bookmarked and ready for use independently fromrepparttar 108113 search engines.

It's another question whether companies are actually ready for intensified relations with their customers. JupiterResearch found that only one out of five companies that have access to statistics on consumer behavior actually also optimise their targeting.

Perhaps Don Quixote was not so totally outlandish, trying to slay windmills - at least he spotted them, went after them and changed his approach rather than gave up when he discovered he was totally mistaken!

Angelique van Engelen is a writer at, a Netherlands based content writing agency. Email her at

Make Your Sales Copy Believable

Written by Linda Offenheiser

Continued from page 1

And what's more, you have to include that proof right up front. Don't hide it way down inrepparttar body of your sales copy somewhere. Always fire your biggest guns first. If you write a headline that not only makes a claim but also provides proof of that claim, you've got a winning combination.

Let me give you an example. Which of these headlines would you be more likely to respond to?

"Sore Muscles Slowing You Down?"


"What Do Olympic Athletes Use for Sore Muscles?"

Inrepparttar 108078 second example, you've built immediate credibility for your product. If it's used by people whose careers depend on them being in top form, wouldn't it solve your problem?

Give them something they can believe . . .

Everyone is searching for something or someone they can believe in. If your competition is trying to dazzlerepparttar 108079 market with hype and you offer a believable alternative that strikes a chord with your prospects, who will end uprepparttar 108080 winner?

The next time you sit down to write sales copy, give itrepparttar 108081 litmus test . . . is your claim something you would believe or is it just another example of overblown hype? Provide your prospective customers with a solution they find believable and your sales will "explode" with "amazing results."

Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at or subscribe at

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