Don't spend any time thinking about the product, until you've discovered the market!

Written by Noel Peebles


Continued from page 1

Almost everything else outside of that is actually a WANT! Pizza instead of a handful of grain or plant roots, a 4 bedroom home rather than a lean-to, a car rather than a donkey, a pure wool suit rather than a piece of sack cloth.

If we look more closely at those things that define a "want", as opposed to a "need", we find that a want is most often defined as something that is desired. Other words that describe a want are craving, wish, or fancy. None of these words pertain to need. We can survive without something we wish for, crave or desire.

A want is something people are willing to spend time, money and energy on. Do any of us really need a Mercedes Benz, or do we desire one? Do we need three weeks in Hawaii, or do we fancy it? Do we need a television, or do we want one?

We all seek out those things that we want - and we always will. That will never change. It is simply and forever a component of human nature. Throughoutrepparttar passage of time, this fact has been demonstrated by nations wanting to conquer other nations to create wealth and power. Such actions are motivated byrepparttar 106639 want for something better, bigger, faster, safer, more beautiful etc.

If only searching for "needs" motivated us humans, then our world would not have advanced beyond a primitive state of hunting and gathering. Progress is borne of our "want" for more and better things.

© Market Leaders Limited.

NOTE: The following information must be included if you reprint this article:

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Noel Peebles offers you his FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires" http://www.instantsellbusiness.com/index1.html

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Noel Peebles has owned several businesses including fifteen years of 'hands on' experience, directing his own highly successful retail businesses.

Noel has a wealth of experience including brand marketing with a major advertising agency.

Noel now runs his own direct marketing and internet company, supplying marketing and management solutions for small businesses. He also has his own public self-storage complex.




Choose The Right CPA For Your Business

Written by Maria Marsala


Continued from page 1

Bring Your Records To The Interview Bring a copy of at least one year's tax return when you interview a CPA. This way your prospective CPA can give you educated "guesstimates" as to what their services will cost you.

How To File If you want to save some money, ask how they want your paper files.... If you bring your files to them in shoeboxes (hey, many folks do), you will pay to have all that deciphered! You can save money if you separaterepparttar informationrepparttar 106638 wayrepparttar 106639 CPA suggests.

Corporation vs. Individual Are you interested in hiring a corporation of CPAs or a CPA that has their own business? If you opt forrepparttar 106640 corporation, find out if you'll be dealing with one particular person, or will it be whoever answersrepparttar 106641 phone when you call. It's best to have one person to build a relationship with!

When do they work? What are their hours of operation? Make sure that you can call them at hours that are convenient for you.

Making a Decision Interview at least 3 CPAs. Don't rush this decision. Make sure you haverepparttar 106642 best CPA and bookkeeper for you and your business!

Maria Marsala is an internationally known Business & Life Coach-Consultant. Subscribe to her free ezine "Helping You and Your Business Grow" at http://www.coachmaria.com


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