6)Think and act like a guerrilla marketing type – incorporate "guerrilla marketing" techniques to drive your business in unique ways. Go to source, guy who coined term and many of processes, Jay Conrad Levinson http://www.gmarketing.com

Ready for some don'ts?

1.Don't use TV, Radio or Billboards unless you have lots of money to spend (read millions typically). Yes, they work to develop brands, but be aware of disconnect factor when you are trying to reach online customers. When was last time you jumped up from TV set to write down a URL you saw splashed across a screen or stopped your car driving down your local boulevard when you saw a billboard that caught your attention? Not very often!

2.Don't pay top dollar for banner advertising – negotiate a good deal for yourself and don't believe sales rep when they tell you all inventory is sold out! There is lots of unsold inventory out there, just look at number of "house ads" (done for company who owns site and published on their site) being run on many web sites. Do some old-fashioned digital horse-trading and leverage your media buy!

3.Don't base your business on "high tide raises all boats model" – there is definitely a storm brewing and we don't mean just at your local movie theater with George Clooney starring (sorry ladies). We are telling our clients to batten down hatches and leverage their marketing dollars as much as possible - party is over, time to get down to building viable business models based on selling tangible goods and services.

4.Don't use biz speak verbiage in your marketing processes - if I see another site that has "first mover advantage" quoted throughout site I am going back to radio for news/information. Be real, tell people what you do, how you do it and what value is based on – enabling them to quickly (it's web……..) understand what your business is all about.

7)Newsletters have become mainstream ways to communicate with customers, generate revenue via ad inserts and drive a brand into marketplace. Now there are ASP (application service provider) solutions being brought to market by Microsoft and many others than enable a small or large company to manage all aspects of newsletter marketing via a browser.

8)No secret web is maturing, there's been a media firestorm last few weeks about how only four companies (AOL, Microsoft, Yahoo and Napster) commanded approximately 50% of overall traffic on web. Most disturbing to those of us not with aforementioned companies (Sidebar: am sure Steve Case and Bob Pittman are very happy), eleven companies commanded this percentage about a year ago.

9)Traditional media is experiencing same market downturn that Interactive ad agencies have been getting – look at your recent Newsweek, Der Stern, Time, Business 2.0, Upside, Fast Company, Wired and you'll see they would do Jenny Craig proud – they've lost a lot of ad weight.

10)Popups, popovers, popunders – whatever term you want to use for those annoying interstitial types of ads are still continuing to be deployed on more and more web sites. We think they are just bad marketing and are being used by sites or companies that can't figure out how to generate revenue with content (see #1) or dare we say real services!