One warning: Just beware of how you use variations of your-you're; their-they're-there; and when to use it's or its. If you're not sure how to use them, choose other words to make your point.

Feel free to lean heavily on action verbs (jump, run..) and descriptive adjectives. Just don't go overboard...there's a fine line between genuine enthusiasm and hype.

Write in brief paragraphs, to keep your readers engaged, like in a conversation, and moving rapidly down page.

Need more ideas to get started? Try following:

*Tape-record a conversation. Describe your product/services to your friend, your spouse, your pet. Any audience that you feel comfortable with, so that your words flow and your enthusiasm takes over.

Then, play it back. You'll soon pick up on your own unique presentation style. Now, convert that into words.

*Create punch through careful use of capital letters. You can use initial caps (Capitalize The First Letter Of Each Word), or USE ALL CAPITAL LETTERS. Use this last sparingly, since online, capital letters = shouting.

*Translate physical expressions into words. Remember above example of Bob Gatchel, and his trademark . You could also use or ;-) for a , or .

* If you talk dramatically, use ellipses (...) for dramatic effect

* State your message, then say it again in a different way. You never say something exactly same, twice, in conversation. So restate your offer a number of times - you never know which version will connect with your audience.

*To make an aside comment, use parentheses (like this)

There are a number of ways to inject your personality into your words. Think about it, loosen up, and make that personal connection.

Through necessity, you have to communicate through a machine...but there's no need to write like one too!

Then there are ads that are just extremely targeted . A few headline examples are:

Karon, FREE 30-Day Sample of HGH – One problem with this is that I don’t need Human Growth Hormone. The other problem is that clicking email launches one of those automatic scripts that take you directly to site. Something I personally can’t stand! I also get at least 3 of these annoying things a day. With me, chances are that if ad pops up a screen when I click it, I delete thing before screen even finishing loading.

Health Discovery! No Diet! No Exercise! – All exclamation points immediately let me know that this is a hard sell scam. Not to mention, I have trouble keeping weight ON… not off. This one was deleted without reading any further due to simple irrelevance.

Approved and Ready! – The copy of this ad simply stated: “Your home refinance loan is approved! To get your approved amount, go here.” Hmmm… if memory serves me correctly, I never applied for a home loan. Click!

As you can see, all of my first impressions were based on subject line. Other factors in ad copy contributed to my final decision about whether to look into offer. The subject line, however, was single playing card as to whether I would read ANY of copy.

Final notes: put majority of your time into developing your subject line. Then test, test, test to get best results. Also, make very, VERY sure your mailing list is targeted. With all options today for segmenting lists, you have luxury to email your ads to a group much more specific than “women over 30.” The more targeted you can get, better your response will be.

Which words make *your* customers buy? Let Karon show you. Boost your profits by learning to write strategically created copy that hits a nerve and makes sale. Boost your search engine rankings, too! 3 FREE bonuses with your purchase. Learn more now at http://www.copywritingcourse.com