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One warning: Just beware of how you use variations of your-you're; their-they're-there; and when to use it's or its. If you're not sure how to use them, choose other words to make your point.
Feel free to lean heavily on action verbs (jump, run..) and descriptive adjectives. Just don't go overboard...there's a fine line between genuine enthusiasm and hype.
Write in brief paragraphs, to keep your readers engaged, like in a conversation, and moving rapidly down page.
Need more ideas to get started? Try following:
*Tape-record a conversation. Describe your product/services to your friend, your spouse, your pet. Any audience that you feel comfortable with, so that your words flow and your enthusiasm takes over.
Then, play it back. You'll soon pick up on your own unique presentation style. Now, convert that into words.
*Create punch through careful use of capital letters. You can use initial caps (Capitalize The First Letter Of Each Word), or USE ALL CAPITAL LETTERS. Use this last sparingly, since online, capital letters = shouting.
*Translate physical expressions into words. Remember above example of Bob Gatchel, and his trademark . You could also use or ;-) for a , or