Business: Don't Wait for Tax Time to Look at the Bottom Line

Don't Wait for Tax Time to Look at the Bottom Line

Written by C.J.Hayden, MCC

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Think before you spend. When considering any new business expense, including marketing and sales activities, evaluate repparttar

increased earnings you expect to bring in against its cost before you proceed to make a purchase. You can often increase your profitability simply by delaying expenses to a later month, quarter, or year. Don't be afraid to hire. Retailers and restaurateurs wouldn't consider operating without employees, but many service businesses limit themselves by being understaffed. Almost any business can benefit from hired (or contracted) help. Business owners can often better use their talents for generating revenue than for running errands and filing. Pay yourself a regular salary. If you are incorporated, you may already be doing this. If not, allocate an amount to owner's compensation on a monthly basis. Each month that your business meets its profitability goal, pay yourself repparttar 104602

full amount. When you miss your target, dock your "pay" and when you exceed it, pay yourself a "bonus." Writing yourself a monthly paycheck will give you a strong incentive to keep your business profitable. Evaluate repparttar 104603

success of your business based on profit, not revenue. It doesn't matter how many thousands of dollars you are bringing in each month if your expenses are almost as high, or higher. Many high-revenue businesses have gone under for this very reason -- don't be one of them.

C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles or subscribe to her free newsletter at http://www.getclientsnow.com.

Online Marketing Simplified! 2 Pillars To Your Success

Written by Jeff Smith

Continued from page 1

An old mentor of mine used to tell me all repparttar time, "focus on repparttar 104601 low lying fruit - there's far more than enough to go around"

PRINCIPLE #2

You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

If you were reading closely, you'll recognize Principle #2 as repparttar 104602 same principles that underly great copywriting.

How do you become a great copywriter and master Principle #2?

1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... - speak with them - survey them - read what they read - talk to others who do business with your market - test using articles and special reports to guage repparttar 104603 response - do what they do

By doing this you should have content for 20-30 (at least) different benefits for your product.

Then....

2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), repparttar 104604 services of a copywriter. This is repparttar 104605 technical aspect of copywriting which can be learned by reading other great material.

Far too many people go right to #2, as a result their benefit statements seem bland, miss repparttar 104606 mark or seem repparttar 104607 same as everyone else.

Next time you get distracted by repparttar 104608 latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make repparttar 104609 most difference to your pocketbook in both today and in repparttar 104610 future.

------------------------------------------------------- Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of repparttar 104611 profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/ -------------------------------------------------------

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/

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