Don't Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in Advance

Written by Ned Steele


Continued from page 1

Even daily newspapers and weekly magazines work well in advance. Thoughrepparttar facts of their stories may change as their deadline nears,repparttar 144461 basic structure of most newspaper articles is established well in advance.

This is especially true of financial and business columnists who are your main target. They often write their pieces weeks or even months in advance.

If you come up with a story that is time-sensitive, don't sit on it. Contact a media person right away. It's hardly ever too early to plant a seed in their mind.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Your Financial Planning Clients May Hold the Key to Free Publicity

Written by Ned Steele


Continued from page 1

Chances are if one or two clients are asking you about something new, dozens more prospects andrepparttar media are primed to get interested too.

For example, let's say thatrepparttar 144460 state university raised tuition 25%. You might have several clients asking how to reallocate or add to their college savings funds to pay forrepparttar 144461 increased cost. And if a couple of your clients are asking about it, you can bet that hundreds, even thousands of people are facingrepparttar 144462 same problem.

Whatever tactic you come up with to meet this challenge is your story forrepparttar 144463 media.

Get ahead ofrepparttar 144464 curve: masterrepparttar 144465 new topic, and introduce it torepparttar 144466 media with you asrepparttar 144467 expert on it.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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