Step 2. Publishing Each webmaster reformats "guest article" to fit their site's layout, and integrates it into their site - in order for this to work, it must be linked to from a page that's already in all of major search engines.

Step 3. Linking Each webmaster sets up a link on their website, pointing to their "guest article" on other site. This should be a text link, and it should include your keywords. It must be on a page that's already in search engines, but not same page your article links to - search engines may not count link if two pages point to each other.

What A Content Swap Achieves: Since each article has both internal and external links pointing to it, all major search engines should eventually find them and include them in their databases.

The links search engines find will carry more weight because articles only have one link on them, and because article itself has external links pointing to it.

In addition, links on your article will be considered highly relevant to your keywords, because they're found on a page which has been optimized for keywords you want.

Link Popularity Is More Than Counting Links! The total number of links to your site does not truly reflect how effectively your site is positioned. Even on Google search engine, where results are largely based on links, I've seen sites with fewer than 100 external links outranking sites with over a thousand.

Content swaps allow you to make every link count, by creating a highly relevant link that directly contributes to your search engine rankings.

I wish you success... ---------------------------------------------------------------- Dan Thies has been helping his clients (and friends) promote their websites since 1996. His latest book, "Search Engine Fast Start," is available at http://www.cannedbooks.com

4 Using smart bidding strategies can help reduce your expenses. Bid only a penny or two more than position you want. Need to check your bids on a regular basis. Set a maximum bid per term.

5 Try all PPCSE that give you money to try out their accounts. They are slow and you will not get very many clicks at beginning. However some of them are starting to grow. Once you find a PPCSE that is giving away free clicks sign up right away. Many of them are limited time offers.

PPCSE can bring instant profitable targeted traffic to your web site. Studies have shown that PPCSE traffic may be most profitable way to advertise along with ezine advertising for your web site. If you have a website, make sure you take full advantage of PPCSE.