Much like at moment there are any number of 'opt-in' mailing list builders schemes going rounds on internet, you could always start your own similar scheme, but with article swapping being currency of day.

Search engine's will find more link-backs to your site with 'relevant' content, 'click-thru' rate will increase as people stop by a web site with your article on, leading inevitably to higher search engine ranking, and much more traffic to your site.

I am just about to implement this idea for my own site and exchange articles with like-minded sites. This idea could soon take off and grow to really large proportions that any web site owner is going to be very busy indeed dealing with all requests, but it is a necessary requirement that as a web site owner you find time to do this, otherwise fast travelling engine you are on is going to stop.

It may occasionally and at determined intervals, be necessary to change articles for something new, this could be a requirement of scheme that one new article is submitted each and every month and changed for old one, this would eliminate 'staleness' not only to online shoppers but also to search engine's.

It's been my experience that once a web site has been put up, site owners think there is nothing more to do, they don't realise that 'staleness' to search engine's leads to lower and yet lower rankings, therefore it is imperative to change content on a web site frequently.

Finally, we need to open up store for business: market store and bring in some customers to buy products. As mentioned earlier, there is no-cost marketing that can be done. For example, site can be submitted to primary search engines, adding store listing to online directories that are relevant to product or service, and exchanging store links with other sites that are similar but not direct competition.

What are we selling? When your starting out with a new product, try to stay with a unique product that is light in weight, as shipping costs are often overlooked in starting up an online business. If you already have existing products to sell, revisit shipping costs and see where you can find savings.

I find most business owners sell what they are most passionate about. Some of your present hobbies or interests could sell as end product, as items purchased by other people. Some of most successful online stores are a result of one's passion and desire to share their dream with others and if done logically and thoughtfully with a good web developer, can result in financial rewards at a low investment cost through an online store.