Don't Put All Your Promotion Eggs In The SEO Basket

Written by Gary McHugh

Continued from page 1

There is also much talk ofrepparttar value of links, and nearly all of it is based onrepparttar 142901 value of links in a search engines eyes, and how that will or will not improve your rankings. STOP!!! You need to get this!!! The value of a link is how many times it gets used, clicks and visits NOT rankings.

While many will object to this statement SEO is nothing more than educated guesswork, why do I say that? Simple because Google, Yahoo and MSN do NOT tell SEO experts how they order their results. Justrepparttar 142902 opposite they regularly change how their results are ordered to stay one step ahead ofrepparttar 142903 SEO experts. Why do they do that? Because they do not want their results manipulating period! They want one thing, to deliver accurate search results.

Don't take my word for this, go and getrepparttar 142904 words fromrepparttar 142905 horses mouth here.

Noticerepparttar 142906 allrepparttar 142907 advice is geared towards building your site for visitors not for search engines.

If you really want to build steady long term traffic to your site, then advertise your site in every legal way you can. Yes it requires time and a consistent effort. As a wise man once said " The only place success comes before work is inrepparttar 142908 dictionary". In closing, how many ofrepparttar 142909 following have you used to advertise your site? If you haven't done them all maybe you need to.

Have you?: Listed your site in a couple of hundred directories? Exchanged quality visible links with at least 200 sites? Exchanged banners with sites in your genre? Started a small pay per click advertising campaign? Written articles to do withrepparttar 142910 genre of your site and offered them to other sites for free inclusion in their newsletter or on their site? Had your site reviewed by a review site? Donated a product or free membership to a competition on another site?

These are only a few promotion methods that will bring visitors to your site. There are many many more if you use your imagination. This is also advertising that will not be undone in one minute by a Google algorithm change.

Am I saying don't optimize your site? NO I am saying don't rely totally on SEO for your traffic.

Are you putting all your promotional eggs in one basket? If so, isn't it time you stopped and gave your siterepparttar 142911 best chance of success

Gary McHugh is co author of HonestLinks.Net , a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company

Should You Be Linking for Traffic or Rankings?

Written by Gary Mchugh

Continued from page 1

Meanwhile,repparttar bar downrepparttar 142900 road has been thinkingrepparttar 142901 same thing as you, he wants to berepparttar 142902 busiest bar and getrepparttar 142903 extra customers fromrepparttar 142904 city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.

That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down torepparttar 142905 different bars. Eventually, it becomes unused, becauserepparttar 142906 customers don't know it exists. (Hidden link sections). You never get customers from your friend, because they too go back torepparttar 142907 city to askrepparttar 142908 barman's advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.

What can you do? Your bar is not as busy as it used to be, and you still wantrepparttar 142909 customers fromrepparttar 142910 city. Hey, that's it! Payrepparttar 142911 barman to promote your bar (Pay-Per-Click or Advertising). Now what happens? The barman sends you a visitor and makes himself some money. Whenrepparttar 142912 visitor has had a few drinks at your bar, he goes back torepparttar 142913 barman inrepparttar 142914 city who recommends your friends bar downrepparttar 142915 road. Why? Because your friends bar was empty, so he too paidrepparttar 142916 barman to send customers.

The WEB of back roads is closing down, and being replaced by a network of highways, all leading back torepparttar 142917 barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free. Meanwhile,repparttar 142918 customers thinkrepparttar 142919 only way to find a good bar is to seerepparttar 142920 barman inrepparttar 142921 city. NOT TRUE IS IT? Both your bars are good, and before you had lots of people recommending you, not justrepparttar 142922 barman.

If a child read that story they would probably say how silly it is. This is what linking JUST for rankings produces. The alternative?? Link for traffic first, link only with sites who understand their visitors are leaving at some point anyway, sites who are willing to send their leaving visitors to other sites not straight back to search engines allrepparttar 142923 time.

I am not search engine bashing here, they are excellent and useful resources. However if webmasters are not careful and continue to hide link sections they will giverepparttar 142924 big search engines a monopoly on traffic. Try turning things around. Exchange only quality visible links, that will bring you visitors. Ifrepparttar 142925 current method of "Guru" thinking is correct, this will automatically increase your popularity and search engine rankings atrepparttar 142926 same time,repparttar 142927 difference being, you get visitors while your rankings improve not WHEN they have improved.

Just because Google or any other search engine does not consider a site important, it does not mean that site does not have great content, it does not mean that site is not busy, and it does not meanrepparttar 142928 site will not send you visitors.

There are millions of great sites with no PR and millions of great sites who are not onrepparttar 142929 first page of search engine results. The only people who haverepparttar 142930 right to judge a sites importance, and indeedrepparttar 142931 only people who's opinion REALLY matters, arerepparttar 142932 users of your site.

Gary McHugh is co author of HonestLinks.Net , a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company

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