Don't ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along way, including pages with lots of content, options to include content up high, other pages featuring same keyword, a domain name with keyword, a page name with keyword and plenty of link popularity built around keyword. You just have to tie it all together.

Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join Top 10 Club and reap benefits.

The other benefits are fact that other webmasters or people are able to read your article and even use it on their websites, thus creating lots of additional backward links. These links are very important these days and in turn will increase PR ratings, which in turn will mean you are higher placed in search engines.

Ppc can also be useful as you drive targeted traffic to your website, be careful though not to spend more than you are likely to earn.

Link exchange programs are also of value as per reasons above.

If you are able to find a cheap search engine optimisation company this may also be of benefit.

Stephen Hill is a webmaster from Birmingham, examples of his work are at http://www.gain-confidence.co.uk and http://www.lasik-laser-surgery.com

Stephen Hill is a webmaster from Birmingham, examples of his work are at http://www.gain-confidence.co.uk and http://www.lasik-laser-surgery.com